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#209 Santa Barbara CA

Spring 2018 Nielsen Audio Quarterly Report (Updated: 07-31-18)
12+ Population: 183,400 (Black: 3,300) (Hispanic: 55,000)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
KSBL-FM 6.7 8.5 10.1 9.4 AC Rincon Broadcasting
KTYD-FM 7.9 8.5 9.5 9.4 Rock Rincon Broadcasting
KIST-FM 8.5 6.7 5.4 8.2 Regional Mexican Rincon Broadcasting
KJEE-FM 4.2 4.8 5.4 4.7 Alternative Montecito Fm
KVYB-FM 5.5 4.2 3.6 3.5 Rhythmic CHR Cumulus Media
KSPE-FM 2.4 1.8 2.4 2.9 N/A Rincon Broadcasting
KTMS-AM 4.2 4.2 3.0 2.9 News Rincon Broadcasting
KBBY-FM 0.6 0.6 1.2 1.2 AC Cumulus Media
KHAY-FM 1.2 1.2 1.2 1.2 Country Cumulus Media
KLOS-FM 1.2 1.2 1.2 1.2 Rock Cumulus Media
KOSJ-AM 3.6 2.4 0.6 1.2 Rhythmic Oldies Rincon Broadcasting
KFI-AM 1.2 1.2 0.6 0.6 News/Talk iHeartMedia
KRUZ-FM N/A N/A 0.6 0.6 Rhythmic Oldies Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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