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Study: Christian AC Listeners Have Money to Spend

FMR Associates
FMR Associates

A new study from Tucson-based media research specialists FMR Associates reveals listeners of Christian AC radio have money to spend and are fans of radio. These listeners overwhelmingly choose radio as their primary audio medium over internet streams, podcasts and other varied media. They spend 33% more time with radio when compared to other music formats.

Among the findings there were several key benefits of Christian AC Radio:

  • Christian AC listeners index higher in both 100K plus and 75K plus household income when compared to other radio formats.

  • Christian AC listeners are spenders. They over-index in the biggest Consumer Behavior categories including buying cars and trucks in the next six months, eating out, buying phones, electronics, use of medical and health services and many more key buying categories.

  • Christian AC listeners are more likely to vote than the general population as well.

  • Christian AC listeners are also 29% more likely to be married and 32% more likely have children when compared to other radio formats.

  • The 2023 FMR National Listening Survey revealed that 86% of the overall U.S. population (25-64) listen to radio every week. For comparison, streaming audio is at 63% weekly and podcasting at 24%. Christian AC fans Time Spent Listening is 33% greater when compared to other radio formats.

The statistically projectable national survey of 1500 25- to 64-year-old adults was demographically balanced and geographically representative.

Rosenworcel Proposes AI Disclosure for Political Ads

Jessica Rosenworcel
Jessica Rosenworcel

FCC Chairwoman Jessica Rosenworcel is proposing in a draft shared with the other four Commissioners whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. With the circulation of a Notice of Proposed Rulemaking and the support of her colleagues, the FCC would initiate a proceeding that recognizes consumers' rights to know when AI tools are being used in the political ads they view.

If adopted, this proposal aims to increase transparency by:

  • Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters' political files when there is AI-generated content in political ads

  • Proposing to apply the disclosure rules to both candidate and issue advertisements

  • Requesting comment on a specific definition of AI-generated content

  • Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including radio

The proposed FCC proceeding does not propose any prohibition of such content, only the disclosure of any AI-generated content within political ads.

"As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used," said Chairwoman Rosenworcel. "I've shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue."

The use of AI is expected to play a substantial role in the creation of political ads in 2024 and beyond, but the use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the potential use of "deep fakes" - altered images, videos, or audio recordings that depict people doing or saying things that did not actually do or say, or events that did not actually occur.

The Bipartisan Campaign Reform Act would provide the Commission with authority regarding political advertising. She noted there is also a clear public interest obligation for Commission licensees, regulatees, and permittees to protect the public from false, misleading, or deceptive programming and to promote an informed public - and the proposed rules seek to achieve that goal.

Edison Research Issues Top Podcast Genres in the U.S.

Edison Research
Edison Research

Edison Research has announced the Top Podcast Genres in the U.S. by reach for Q1 2024 among weekly podcast listeners age 13 . Nineteen genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast's genre using its primary genre in Apple Podcasts.

While there have been changes to the top podcast genre rankings since Q1 2023, Comedy continues to capture the largest U.S. weekly 13 podcast listening audience. Society & Culture and News also remain in the top three, but Society & Culture has now surpassed News for the #2 spot this quarter. The genres with the most movement compared to Q1 2023 are Music and Fiction, both moving up two spots on the list. Education and Religion & Spirituality also had growth on the ranker, moving up one spot from their Q1 2023 placement.


WBEE's Billy Kidd Celebrates 40 Years in Rochester Radio

Billy Kidd
Billy Kidd

WBEE-FM afternoon host Billy Kidd is celebrating 40 years in Rochester radio, and the station is commemorating this milestone with a special morning show celebration on Friday, May 24 from 5:30-10am ET. During the show, Kidd will tell stories and experiences from his 40-year career and tenure at WBEE. Former station veteran Terry Clifford will make her return for the day and join the program.

"Billy is not only the beloved familiar voice that our listeners hear every day on the radio, but he's also a major part of the heart and soul of our staff," said Audacy Rochester Senior Vice President and Market Manager Sue Munn. "He is a huge team builder at our company, and over the years has helped launch many careers of the superstars you hear today on WBEE. We're honored to be alongside him to celebrate his 40th year in radio and look forward to the next 40."

"My radio career started at Burger Middle School when I convinced the principal to let us play records in the cafeteria during lunch class," said Kidd. "I'm still playing records these days, just to a much bigger audience. I've never had any interest in moving from city to city chasing a radio career, and frankly, I've never had to because it all happened here at home in Rochester. I'm surrounded by people I love, playing the music I love and hopefully putting a smile on people's faces, even if it's just for a few minutes on their ride home from work. I couldn't imagine doing anything else for a living. I am so blessed."

Kidd launched his career in 1984 as an intern with long-time Bee Morning Coffee Club co-host Terry Clifford. Additional roles have included board operator, morning show producer on then-WBBF, evening host on 92.5 WBEE, Music Director and currently, Assistant Brand Manager of 92.5 WBEE. Kidd helped the station earn Radio Station of the Year at the 2024 ACM Awards.

In 2019, Kidd was recognized as Embrace Your Sisters Volunteer of the Year. Embrace Your Sisters offers financial support to people being treated for breast cancer.

Shaw Media Closes on Buy of Four Stations in Illinois

Shaw Media
Shaw Media

NRG Media has closed on its previously announced sale of four stations in Illinois to Shaw Local Radio Co. Included in the deal were 1kW WIXN-AM (1460), 6kW WRCV-FM (101.7) and 0.25kW W236DM (95.1) in Dixon, IL and 3.2kW WSEY-FM (95.7) in Oregon, IL. Shaw Media, is an Illinois-based company headed by John Rung. It also owns stations in Streator, Oglesby, Peru, Mendota and Spring Valley, IL. NRG Media also owns stations in Nebraska, Iowa and Wisconsin.

Kalil & Co. Inc. brokered the transaction.

Jim Frey Retires from WALL in Middleton & Poughkeepsie

Jim Frey
Jim Frey

Neversink Media's WALL-AM/Middleton and WPDH-HD2 (WALL Radio)/Poughkeepsie have announced the retirement of afternoon drive host Jim Frey, effective Friday May 24. Chase Daniels assumes PM drive on May 27. With his radio career spanning back to 1969, Frey manned the mic at ten stations across the Hudson Valley and the Southern U.S. Having spent 12 years on WALL Radio from 1972-84, Frey returned back to WALL in January, 2016 hosting afternoons.

"In the beginning, I asked Neversink Media Group owner Bud Williamson what he wanted me to do, and he said, 'just be Frey.' So, what I did was all my own, and I hope our listeners enjoyed it as much as I did. It's been such a huge privilege," said Frey.

Frey says he'll still be available to cover vacation time for the current WALL air staff.

Media Monitors Granted Continued MRC Accreditation

Media Monitors
Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Apps for Rising Through the Ranks Open Until May 31

Radio Advertising Bureau
Radio Advertising Bureau

As previously announced, this year's Rising Through the Ranks program from the Radio Advertising Bureau (RAB), dedicated to support the advancement of women in radio, will begin online on August 13, followed by the in-person event on August 20-22 in Nashville. Applications are being accepted until 5pm on Friday, May 31.

Current speakers include:

  • Hartley Adkins, president, market groups, iHeartMedia
  • Kristin Cantrell, owner, Seven Mountains Media and CapCity Communications
  • Erica Farber, immediate past president and chief executive officer, RAB
  • Kelli Frieler, owner, Vibrant Impact and director, Guaranty Digital Media
  • Kim Guthrie, division president, iHeartMedia
  • Kim Johnson, vice president of professional development, RAB
  • Susan Larkin, chief operating officer, Audacy
  • Ruth Presslaff, board president, Mentoring and Inspiring Women in Radio
  • Jeff Schmidt, senior vice president, professional development, RAB
  • Brooke Williams, senior vice president, membership, RAB
  • Linnae Young, EVP operations and revenue development, Salem Media Group.
Sessions will include topics as:
  • Building Your Personal Brand
  • It's Your Turn to Rise
  • The Heart and Art of Coaching
  • Managing Personality Styles

Scholarship applications and registration are available at rab.com and will be accepted through 5pm CT on May 31. Scholarship recipients will be notified of their selection by June 28. For more information, go to the RAB Rising Through the Ranks page here.


Veritonic Debuts Cross-Podcast Listener Measurement


Veritonic, an audio analytics and research platform, is enhancing Cross-Podcast Listenership Measurement within its platform. This offering empowers brands, platforms and advertisers with insights into their podcast audience measurement, changing the way they understand and engage with listeners across the digital soundscape.

Veritonic's cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across an array of podcasts and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. With this knowledge, users can ensure that they are not wasting campaign dollars advertising to the same audiences across podcasts and platforms, and instead, invest those dollars in reaching new audiences.

"The ability to measure audiences across the podcasts they love most enables advertisers and platforms alike to understand their audience like never before," said Audacy Chief Revenue Officer Brian Benedik. "Whether launching a new campaign, evaluating ad performance, or refining targeting strategies, Veritonic continues to empower its clients to achieve unparalleled success in the dynamic world of audio advertising."

"We're pleased to unveil cross-podcast listenership measurement, which represents a major advancement in podcast analytics," said Veritonic CEO and Co-Founder Scott Simonelli. "By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments."

U.S. House Committee to Markup AM Radio Legislation

U.S. Congress
U.S. Congress

The U.S. House Energy and Commerce Subcommittee on Innovation, Data and Commerce will hold a markup of legislation to preserve access to AM in automobiles. House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) and Innovation, Data and Commerce Subcommittee Chair Gus Bilirakis (R-FL) made the announcement regarding the markup of the bill known as "Preserving Americans' Access to AM Radio" act.

Chairs Rodgers and Bilirakis said that they looked forward to advancing critical policies to ensure people continue to have access to AM radio. "The Energy and Commerce Committee has a rich history of advancing important legislation in a bipartisan way, and we look forward to building on that legacy this week."

NAB President and CEO Curtis LeGeyt said, "NAB is grateful to Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-6) for the introduction of the AM Radio for Every Vehicle Act of 2024, and the committee leadership for scheduling this important markup.

"This builds on the momentum led by the original cosponsors of the AM Radio for Every Vehicle Act: Sens. Ed Markey (MA), Ted Cruz (TX), Tammy Baldwin (WI), Deb Fischer (NE), Ben Ray Lujan (NM), J.D. Vance (OH), Bob Menendez (NJ) and Roger Wicker (MS), and Reps. Josh Gottheimer (NJ-5), Bruce Westerman (AR-4), Tom Kean Jr. (NJ-7), Rob Menendez (NJ-8) and Marie Gluesenkamp Perez (WA-3).

"With more than 310 bipartisan cosponsors in the House and Senate, the AM Radio for Every Vehicle Act demonstrates overwhelming support in Congress for the critical role of AM radio in America's public safety infrastructure. The nation's broadcasters are grateful for Congress's continued commitment to AM radio as they work to ensure this bill is passed and enacted into law for the benefit of all consumers."

Marie Tolson-Overton Named WDAS & WUSL Sales Manager

Marie Tolson-Overton
Marie Tolson-Overton

iHeartMedia appoints Marie Tolson-Overton as Sales Manager for WDAS-FM and WUSL-FM (Power 99) in Philadephia, effective immediately. Tolson-Overton is a 31-year veteran at iHeartMedia Philadephia where she most recently served as a senior account executive. Tolson-Overton previously served as Director of Marketing for WDAS-FM and Power 99. She's a graduate of Norfolk State University.

"We are thrilled to elevate Marie Tolson-Overton to this position. Marie's passion and history with the stations, coupled with her strategic vision and dedication to client success, make her the ideal candidate to lead our sales efforts for Power 99 and WDAS FM," said iHeartMedia Markets Group Philadelphia President Jeff Moore.

"I couldn't be prouder to have the opportunity to help steer these market-leading brands with an incredibly talented group of sales professionals and iconic on-air personalities," added Tolson-Overton. "With my longstanding history with both WDAS FM and Power 99, I look forward to leading sales to new heights for these heritage brands while strengthening our ties to the community through strategic partnerships."

WOLX-FM/Madison WI Morning Host Jim McGaw Dies

Jim McGaw
Jim McGaw

Sad to report that WOLX-FM/Madison, WI morning host Jim McGaw has died. He helped so many people wake up every morning for the past 11 years on WOLX, but his voice was heard in the market for much longer. McGaw had been on the air in Madison for about 40 years. Before coming to WOLX, he was heard in afternoons on crosstown AC WMGN-FM (Magic 98). He started his career on the legendary WISM in Madison.

According to the Audacy Classic Hits outlet, "McGaw was the hardest working and thoughtful person in radio. He was always willing to help and wanted to do whatever he could to make the place where he worked better. He was a great entertainer, but was so humble about what he did. On the air, Jim always had some quick comment about life or what was going on in the world that would make everyone laugh."

McGaw had some health problems in the last few years, but never complained. He always said he didn't want to let his co-workers or his listeners down by missing a day on the air.

"We all here at WOLX can't believe we won't hear his infectious laugh in the hallways anymore. One thing we all know is that Jim McGaw was doing what he loved right until the very end," said WOLX.


SiriusXM Announces Coverage of the Indianapolis 500


SiriusXM will air the 108th Running of the Indianapolis 500. Listeners will have access to the live call of the race from Indianapolis Motor Speedway on Sunday, May 26. Pre-race coverage begins at 11am ET on SiriusXM INDYCAR Nation and NBC Sports Audio. Both channels are available to subscribers nationwide in their cars and on the SiriusXM app. SiriusXM INDYCAR Nation will also air live coverage of the Indianapolis 500 Miller Lite Carb Day Practice session on Friday at 11am ET.

Following the practice session, fans at the racetrack can watch a special SiriusXM show broadcast from the SiriusXM set outside the Pagoda at Indianapolis Motor Speedway as part of the Miller Lite Carb Day festivities. From 1:15-2:15pm ET, James Hinchcliffe -- a six-time NTT INDYCAR Series race winner who has competed in the Indy 500 11 times -- will host his podcast, "Off Track with Hinch and Rossi." Hinchcliffe's regular co-host for the podcast Alexander Rossi will be in the field for Sunday's race. The show will be available on the SiriusXM app and other podcast platforms.

In the days leading up to the race, the SiriusXM app will feature a special "Greatest Day in Motorsports" page that will make it easy for listeners to access Indy 500 race and practice coverage, driver interviews from media day and more.

SiriusXM will be co-sponsoring three cars from the Meyer Shank Racing Team in this Sunday's Indianapolis 500 field. The SiriusXM colors will adorn the No. 60 AutoNation/SiriusXM Honda of Felix Rosenqvist in addition to the No. 66 AutoNation/Arctic Wolf Honda of Tom Blomqvist. SiriusXM will also be on the No. 06 Cleveland-Cliffs Honda of Helio Castroneves, who is racing to be the first ever driver to claim five Indy 500 victories.

On Monday, May 27, Diplo's Revolution (SiriusXM channel 53) will broadcast from the Indy 500 Coors Light Snake Pit and air performances by Gryffin, Sullivan King and Timmy Trumpet.

SiriusXM's Listen Free event runs from May 23 through June 4, so everyone can listen to the SiriusXM INDYCAR Nation channel and SiriusXM's coverage of the Indianapolis 500. During the Listen Free event, anyone with an inactive satellite radio can tune in and listen to more than 100 SiriusXM channels for free in their vehicle, no subscription required.

''Throwback Nation Radio'' Adds Eight New Affiliates

Throwback Nation Radio
Throwback Nation Radio

The nightly program "Throwback Nation Radio," through its syndication partner Skyview Networks, adds eight affiliates to expand the program's footprint across over 75 total stations. In recent months, Throwback Nation Radio has welcomed KEZK-FM/St. Louis, KRQV-FM/Tulsa, WDOK-FM/Cleveland and WKOL-FM/Burlington VT to weekends. KIOA-FM/Des Moines, WCFW-FM/Eau Claire WI, WLDE-FM/Ft. Wayne and WSYB-AM/Rutland, VT joined for weeknights.

"We are thrilled to be serving great brands and companies in all sizes of markets, and most importantly, connecting with their listeners," said Throwback Brands Founder and CEO Tony Lorino, who is also host of Throwback Nation Radio. "Throwback Nation Radio is all about engaging with listeners, welcoming them onto your radio station, and giving them an outlet for the music they love. Our partners at Radio.Cloud and Skyview Networks are allowing us to do that better than ever, and the result is excellent content that keeps people coming back again and again."

"Tony Lorino and TNR sound fantastic," commented WLDE-FM/Ft. Wayne Operations Manager Captain Chris. "It's great Classic Hits, entertaining interactions with callers, and features that include your local content/"

"We are excited for Tony Lorino and Throwback Nation Radio on the continued growth into new markets nationwide," added Skyview Networks Director, Affiliate Syndication Ed Moloney. "The program generates a nostalgic energy with its audiences, and we are happy to bring those deep connections to new listeners."

For program details and affiliation information, contact visit throwbacknationradio.com.

CMN Offers Summer-Time Sublime Mix for Memorial Day Weekend

Compass Media Networks
Compass Media Networks

Compass Media Networks and Skratch N Sniff present the "Summer-Time Sublime Mix" for Memorial Day Weekend 2024 featuring guest host Jakob Nowell. He'll play the hits from Sublime and the new single "Feel Like That" with Figure Stick along with tunes from Jakob's Castle. Nowell will also keep your Memorial Day weekend vibes chill with music from the greats Bob Marley, Dirty Heads, Slightly StoopiD and more.

This 2-hour program is market exclusive. Stations in void markets can air this commercial free option. To get this download, email Doug Ingold at Compass Media Networks.

KDAY/Los Angeles Elevates Matthew Hernandez to APD

Matthew Hernandez
Matthew Hernandez

KDAY-FM/Los Angeles promotes Matthew "DJ ECTO1" Hernandez to Assistant Program Director. He'll also continue to closely collaborate with sister KPWR-FM (Power 106). Hernandez was previously the head of Hip-Hop and EDM programming for Dash Radio in Hollywood, American General Media's PD/MD for CHR & Rhythmic KDLW & KAGM and worked in both programming and mixing for Rhythmic & CHR KCAQ, KQIE and KFYV/Oxnard-Ventura & Inland Empire CA.

Hernandez said, "I grew up listening to KDAY and always dreamed of working here. It's an honor and a huge responsibility to lead the first Hip-Hop radio station in America. I am a huge fan of the original West Coast sound that was born on KDAY. I am proud to work with this amazing team and KDAY's strong legacy and vision."

Meruelo Media's SVP Audio Brands and Content Pio Ferro said, "Matthew is the leader that KDAY needs today. He has a refreshing perspective on our legendary music brand while simultaneously bringing a vigorous vibe, solid work ethic, and execution skills."

Study: American Marketers Increase Days in Office

Cumulus Media and Westwood One
Cumulus Media and Westwood One

Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group. Interviews took place April 2-12 and the results were compared to the same study conducted in April 2022, October 2022, April 2023 and October 2023.

The group also commissioned a MARU/Matchbox study to examine the commuting habits of everyday Americans. The nationally representative study was conducted April, 2024 among 1,617 adults 18 and over. These results were compared to the same questions asked by Nielsen and MARU/Matchbox over the past four years. This week's blog outlines the key findings.

  • 87% of marketers and agencies now commute to the office, up from 63% in April, 2022

  • 85% of average Americans are commuting to work

  • The share of listening to ad-supported audio content in a car or truck that goes to AM/FM radio is a dominant 86% share, according to Edison Research's Q4 2023 "Share of Ear" report

  • The average number of marketer/agency office days has shifted; 4+ days in the office are up while those commuting 1-3 days are down

  • Average Americans are clocking slightly more days at work (4.3) compared to the advertising industry (4)

  • 61% of marketers and agencies have resumed in-person media vendor meetings; 60% have resumed in-person conference and events


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