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#235 Eau Claire WI

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-08-18)
12+ Population: 144,300 (Black: 2,300) (Hispanic: 2,900)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WAXX-FM 11.4 11.3 11.8 12.2 Country Mid-West Family
WISM-FM 5.4 8.3 8.7 8.3 Classic Hits Mid-West Family
WQRB-FM 9.0 8.3 7.5 8.3 Country iHeartMedia
WBIZ-FM 9.6 10.7 8.7 7.7 CHR iHeartMedia
WIAL-FM 7.8 8.3 9.3 7.7 Hot AC Mid-West Family
WATQ-FM 6.0 5.4 6.2 5.8 Country iHeartMedia
WMEQ-FM 4.8 4.8 5.6 5.8 Rock iHeartMedia
WECL-FM 7.2 6.0 5.0 4.5 Rock Mid-West Family
WMEQ-AM 1.8 1.8 1.2 3.2 News iHeartMedia
WAYY-AM 1.2 1.8 1.2 1.9 All Sports Mid-West Family
WBIZ-AM 1.2 2.4 2.5 1.9 Classic Hits iHeartMedia
WEAQ-AM 1.2 1.2 0.6 1.3 Rhythmic CHR Mid-West Family

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBAL-AM/Baltimore: WBAL Radio and Hearst Stations announced the completion of a new studio for WBAL Radio. After many faithful years of service, the old studio was taken apart, walls were removed to make more room, and a new, multi-media facility was built. This new WBAL Studio space is based on Wheatstone Audio-Over-IP technology, using the latest LXE Console from Wheatstone. The console is designed to be fully flexible, with almost all buttons able to be custom programmed for the needs of the station.