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#164 Odessa-Midland TX

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-28-19)
12+ Population: 266,200 (Black: 15,000) (Hispanic: 134,900)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
KZBT-FM 6.6 8.8 9.8 10.1 Rhythmic CHR Townsquare Media
KCRS-FM 5.6 5.9 6.9 6.0 CHR ICA Radio
KMCM-FM 5.6 5.6 5.4 6.0 Classic Hits Brazos Communications West
KMMZ-FM 7.3 7.2 6.6 5.3 Regional Mexican Permian Basin Broadcasting
KODM-FM 2.6 3.9 5.4 5.0 Hot AC Townsquare Media
KNFM-FM 5.6 5.6 3.8 4.1 Country Townsquare Media
KCRS-AM 4.3 4.2 3.2 3.8 News ICA Radio
KFZX-FM 3.6 2.6 2.5 3.8 Classic Rock ICA Radio
KHKX-FM 4.0 3.9 3.8 3.5 Country Brazos Communications West
KQRX-FM 2.0 2.3 2.5 3.5 Active Rock Brazos Communications West
KBAT-FM 1.7 2.0 2.5 3.1 Classic Rock Townsquare Media
KMRK-FM 3.6 2.6 2.5 2.5 Country ICA Radio
KCHX-FM 2.6 1.6 2.2 2.2 Regional Mexican ICA Radio
KXWT-FM N/A N/A N/A 0.9 Variety Marfa Public Radio
KMND-AM 1.0 1.0 0.6 0.6 All Sports Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
WSOU-FM/New York: The student-run radio station at Seton Hall University, set a new record for donations to its annual clothing drive for the Our Lady of the Sioux Church on the Pine Ridge Indian Reservation in South Dakota. The station collected enough clothing to fill 14 large boxes with clothes for all ages and all seasons. L-R: Sports Director Dalton Allison, Staff Rep Kaleigh Diamond, News Director Bob Towey, Technical Operations Director Jillian Fitzpatrick and Assistant News Director Ronald Castaneda.

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