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#144 Biloxi-Gulfport-Pascagoula MS

Spring 2018 Nielsen Audio Quarterly Report (Updated: 07-18-18)
12+ Population: 333,900 (Black: 72,800) (Hispanic: 18,300)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WZKX-FM 8.5 6.0 6.7 7.8 Country Coast Radio Group
WGCM-FM 7.2 6.5 6.1 6.7 Classic Hits Coast Radio Group
WZNF-FM 3.9 4.5 5.9 6.1 CHR Coast Radio Group
WKNN-FM 5.7 5.8 3.9 4.9 Country iHeartMedia
WBUV-FM 3.6 5.0 4.7 4.4 News iHeartMedia
WJZD-FM 7.2 5.0 6.1 4.4 Urban AC WJZD
WMJY-FM 4.9 4.5 5.3 4.4 AC iHeartMedia
WQYZ-FM 3.3 4.2 2.2 2.0 Rock iHeartMedia
WQUE-FM 1.0 1.0 0.8 1.7 Urban iHeartMedia
WRNO-FM 0.5 0.8 0.6 1.7 News iHeartMedia
WGCM-AM 1.5 1.6 1.1 1.5 Oldies Coast Radio Group
WRKH-FM 1.0 1.6 1.4 0.9 Classic Rock iHeartMedia
WABD-FM 0.5 0.5 1.1 0.6 CHR Cumulus Media
WYLD-FM 0.5 N/A 0.8 0.6 Urban AC iHeartMedia
KMEZ-FM N/A N/A 0.6 0.3 Urban AC Cumulus Media
WMXC-FM N/A N/A 0.6 0.3 AC iHeartMedia
WNOE-FM N/A 0.5 0.6 0.3 Country iHeartMedia
WROA-AM N/A N/A 0.6 0.3 Easy Listening Coast Radio Group
WCPR-FM 6.9 3.9 4.7 N/A Active Rock Alpha Broadcasting
WGBL-FM 4.6 3.9 4.7 N/A Rhythmic AC Alpha Broadcasting
WQBB-FM 4.4 5.5 4.5 N/A Adult Hits Alpha Broadcasting
WXYK-FM 4.4 3.7 4.2 N/A CHR Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBAL-AM/Baltimore: WBAL Radio and Hearst Stations announced the completion of a new studio for WBAL Radio. After many faithful years of service, the old studio was taken apart, walls were removed to make more room, and a new, multi-media facility was built. This new WBAL Studio space is based on Wheatstone Audio-Over-IP technology, using the latest LXE Console from Wheatstone. The console is designed to be fully flexible, with almost all buttons able to be custom programmed for the needs of the station.