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#216 Laurel-Hattiesburg MS

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-09-19)
12+ Population: 171,900 (Black: 50,000) (Hispanic: 5,100)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WZLD-FM 12.9 13.3 13.3 14.2 Urban iHeartMedia
WBBN-FM 11.9 11.8 14.3 13.2 Country Blakeney Communications
WJKX-FM 9.3 9.2 8.2 7.6 Urban AC iHeartMedia
WNSL-FM 7.2 7.2 6.6 6.6 CHR iHeartMedia
WXRR-FM 8.2 6.7 5.6 6.6 Classic Rock Blakeney Communications
WFFX-FM 4.1 4.6 4.1 3.0 Classic Rock iHeartMedia
WKZW-FM 3.6 2.6 3.1 3.0 AC Blakeney Communications
WHJA-AM 1.5 2.6 2.0 2.5 Oldies Eternity Media Group
WMSI-FM N/A N/A 1.0 1.0 Country iHeartMedia
WXHB-FM 1.5 1.0 0.5 1.0 Southern Gospel Blakeney Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WSOU-FM/New York: The student-run radio station at Seton Hall University, set a new record for donations to its annual clothing drive for the Our Lady of the Sioux Church on the Pine Ridge Indian Reservation in South Dakota. The station collected enough clothing to fill 14 large boxes with clothes for all ages and all seasons. L-R: Sports Director Dalton Allison, Staff Rep Kaleigh Diamond, News Director Bob Towey, Technical Operations Director Jillian Fitzpatrick and Assistant News Director Ronald Castaneda.

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