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#208 Las Cruces-Deming, NM

Fall 2023 12+ Mon-Sun, 6a-12mid
Population: 177,200 (Black: 4,300) (Hispanic: 103,700)
Last Updated: 01-16-24 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 22 Fall 22 Spr 23 Fall 23
KVLC-FM Classic Hits Bravo Mic Communications 9.3 9.6 9.8 10.0
KHQT-FM CHR Arg of Las Cruces 4.3 6.2 8.7 6.9
KSNM-FM Classic Rock Arg of Las Cruces 6.2 7.3 7.5 6.3
KRWG-FM Public Radio Regents of New Mexico State University 7.4 5.6 4.6 5.0
KWML-AM Oldies Arg of Las Cruces 3.1 2.8 3.5 5.0
KGRT-FM Country Arg of Las Cruces 8.0 6.2 4.6 4.4
KXPZ-FM Country Bravo Mic Communications 3.7 3.9 3.5 4.4
KMVR-FM AC Bravo Mic Communications 1.9 2.2 2.9 3.8
KTSM-FM AC iHeartMedia 3.1 2.8 2.3 3.8
KHEY-FM Country iHeartMedia 1.9 1.1 2.3 3.1
KDEM-FM Hot AC Bravo Mic Communications 2.5 2.8 2.9 2.5
KOBE-AM News/Talk Bravo Mic Communications 1.2 1.7 1.2 1.3
KTSM-AM News/Talk iHeartMedia 0.6 0.6 0.6 1.3
KMVR-FM-HD2 Spanish Bravo Mic Communications 0.6 0.6 0.6 N/A
KOTS-AM Country Bravo Mic Communications 0.6 1.1 0.6 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Broadcasters Foundation of America: Broadcasters Foundation of America held its annual breakfast during the NAB Show in Las Vegas, which honored several industry leaders. L-R: McVay Media President Mike McVay, Wiley Partner Kathleen Kirby, CBS and ABC Radio exec Don Bouloukos, RAB President/CEO Erica Farber, NBCU Local CRO & President Commercial Operations Frank Comerford, ABC Affiliate Relations Executive VP John Rouse, and ABC Radio Network President & ESPN Radio SVP Traug Keller.

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