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#194 Waco TX

Fall 2019 12+ Mon-Sun, 6a-12mid
Population: 211,500 (Black: 30,800) (Hispanic: 50,400)
Last Updated: 01-27-20 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 18 Fall 18 Spr 19 Fall 19
WACO-FM Country iHeartMedia 10.5 10.4 9.7 8.8
KBGO-FM Classic Hits iHeartMedia 7.3 7.7 7.8 8.4
KBGO-FM Classic Hits iHeartMedia 2.7 7.7 7.8 8.4
KWOW-FM Mexican Regional Prophecy Radio Group 4.1 3.2 3.7 5.1
KWTX-FM CHR iHeartMedia 5.9 5.4 5.1 4.7
KBRQ-FM Rock iHeartMedia 4.1 5.4 5.5 4.2
KKDA-FM Urban Service Broadcasting 4.1 4.5 4.6 3.7
KWPW-FM CHR Prophecy Radio Group 3.7 2.7 2.8 3.3
KWBU-FM News/Talk Brazos Valley Public Broadcasting Founda N/A 1.8 2.3 2.8
KIXT-FM Classic Rock Prophecy Radio Group 3.2 2.7 2.8 2.3
KBGO-FM-HD2 Urban iHeartMedia 2.7 3.6 2.3 1.4
KWTX-AM News/Talk iHeartMedia 1.8 1.8 2.3 1.4
KSCS-FM Country Cumulus Media 0.5 N/A N/A N/A
KWBT-FM Rhythmic CHR Kennelwood Radio 5.5 5.0 5.5 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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