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#194 Waco TX

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-28-19)
12+ Population: 211,500 (Black: 30,800) (Hispanic: 50,400)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WACO-FM 12.1 12.3 10.5 10.4 Country iHeartMedia
KBGO-FM 7.2 6.8 7.3 7.7 Classic Hits iHeartMedia
KBGO-FM 1.3 1.4 2.7 7.7 Classic Hits iHeartMedia
KBRQ-FM 5.4 4.1 4.1 5.4 Active Rock iHeartMedia
KWTX-FM 6.3 6.4 5.9 5.4 CHR iHeartMedia
KKDA-FM 3.1 3.7 4.1 4.5 Urban Service Broadcasting
KBGO-FM-HD2 1.3 1.4 2.7 3.6 Urban iHeartMedia
KWOW-FM 4.0 4.6 4.1 3.2 Regional Mexican Prophecy Radio Group
KIXT-FM 2.2 2.7 3.2 2.7 Classic Rock Prophecy Radio Group
KWPW-FM 3.6 3.2 3.7 2.7 CHR Prophecy Radio Group
KWBU-FM N/A N/A N/A 1.8 News Brazos Valley Public Broadcasting Founda
KWTX-AM 2.2 2.3 1.8 1.8 News iHeartMedia
KBHT-FM 1.8 1.8 N/A N/A Adult Hits M&M Broadcasters
KBHT-FM-HD3 1.3 1.8 N/A N/A N/A N/A
KRMX-FM 4.0 3.7 N/A N/A Country M&M Broadcasters
KRZI-AM 3.1 2.3 N/A N/A All Sports M&M Broadcasters
KSCS-FM N/A N/A 0.5 N/A Country Cumulus Media
KWBT-FM 5.4 5.9 5.5 N/A Rhythmic CHR Kennelwood Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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