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#149 Saginaw-Bay City

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-23-19)
12+ Population: 326,800 (Black: 34,000) (Hispanic: 18,500)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WIOG-FM 7.6 8.0 8.5 9.1 CHR Cumulus Media
WHNN-FM 5.1 6.7 6.7 6.8 AC Cumulus Media
WKQZ-FM 6.4 5.7 5.6 6.3 Active Rock Cumulus Media
WILZ-FM 5.6 6.2 7.2 6.0 Classic Rock Cumulus Media
WCEN-FM 5.6 6.0 4.9 5.5 Country Alpha Media
WTLZ-FM 4.9 4.9 5.1 5.0 Urban AC Alpha Media
WSGW-FM 4.9 4.7 3.8 4.5 News Alpha Media
WSGW-AM 4.9 4.1 3.6 3.8 News Alpha Media
WGER-FM 2.2 2.6 2.3 2.3 Hot AC Alpha Media
WUPS-FM 1.2 1.3 1.8 1.8 Classic Hits Black Diamond Broadcast Group
WUCX-FM N/A N/A N/A 1.0 Variety Central Michigan University
WCMU-FM N/A N/A N/A 0.8 Variety Central Michigan University Board of Tru
WDZZ-FM 0.5 0.5 0.5 0.8 Urban AC Cumulus Media
WCRZ-FM N/A 0.5 0.3 0.5 AC Townsquare Media
WKAR-FM N/A N/A N/A 0.5 Classical Board of Trustees Michigan State Univers
WWBN-FM 1.0 0.8 0.5 0.5 Active Rock Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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