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#168 Lubbock TX

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-06-18)
12+ Population: 258,900 (Black: 18,700) (Hispanic: 85,100)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
KBTE-FM 8.5 7.8 6.5 7.8 Rhythmic CHR Alpha Broadcasting
KZII-FM 5.1 4.1 6.1 5.9 CHR Townsquare Media
KLLL-FM 8.2 7.8 7.2 5.6 Country Alpha Broadcasting
KMMX-FM 5.1 5.1 5.3 5.6 CHR Alpha Broadcasting
KKCL-FM 4.8 4.4 3.8 4.8 Classic Hits Townsquare Media
KLBB-FM 4.4 4.1 4.2 4.5 Classic Hits Ramar Communications
KLZK-FM 3.4 4.8 3.8 4.5 Hot AC Ramar Communications
KXTQ-FM 2.4 3.7 4.2 4.5 Tejano Ramar Communications
KONE-FM 4.8 4.1 2.7 3.7 Rock Alpha Broadcasting
KFMX-FM 4.8 5.8 4.6 3.3 Active Rock Townsquare Media
KFYO-AM 2.7 4.4 4.2 3.3 News Townsquare Media
KQBR-FM 4.4 6.1 4.6 3.3 Country Townsquare Media
KTTU-FM 4.1 2.4 2.7 3.0 All Sports Ramar Communications
KTTU-FM-HD2 0.7 0.7 2.3 1.5 All Sports Ramar Communications
KTTU-FM-HD3 1.7 2.0 2.3 1.5 Oldies Ramar Communications
KKAM-AM N/A N/A N/A 0.4 All Sports Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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