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#188 Kalamazoo MI

Fall 2025 12+ Mon-Sun,6a-12mid
Population: 225,300 (Black: 28,900) (Hispanic: 12,000)
Last Updated: 01-21-26 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 24 Fall 24 Spr 25 Fall 25
WKFR-FM CHR Townsquare Media 11.8 13.9 11.7 14.1
WRKR-FM Classic Rock Townsquare Media 6.2 7.3 9.8 8.6
WCSG-FM Christian CHR Cornerstone University 4.3 5.5 3.1 4.9
WMUK-FM Public Radio Western Michigan University 5.0 4.2 5.5 4.3
WVFM-FM Adult Hits Midwest Communications 4.3 4.2 6.7 3.7
WQXC-FM Oldies Forum Communications 5.0 3.0 3.1 3.1
WBXX-FM Urban Townsquare Media 5.0 1.8 1.8 2.5
WKMI-AM Talk Townsquare Media 1.2 3.0 1.8 2.5
WKZO-AM News/Talk Midwest Communications 3.1 2.4 3.1 2.5
WNWN-FM Country Midwest Communications 1.2 1.8 1.8 2.5
WZUU-FM Classic Rock Forum Communications 1.9 N/A 1.8 1.8
WTOU-FM Urban Midwest Communications 2.5 1.8 2.5 1.2
WKDS-FM Classical Western Michigan University 0.6 0.6 0.6 0.6
WZOX-AM Urban Midwest Communications 3.7 3.0 1.8 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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