#75 Baton Rouge

Fall Phase II Arbitrends (Updated: 12-05-18)
12+ Population: 702,200 (Black: 243,200) (Hispanic: 27,500)
Surveyed: Continuously

Station Spr 18 Sum 18 Fall P1 Fall P2 Format Owner
WFMF-FM 5.6 5.4 6.0 5.8 CHR iHeartMedia
WYNK-FM 4.7 6.1 5.0 4.9 Country iHeartMedia
KRVE-FM 3.6 3.7 3.7 3.2 AC iHeartMedia
WJBO-AM 2.6 3.7 3.3 2.0 News iHeartMedia
WFMF-FM-HD2 0.6 0.9 0.5 0.4 CHR iHeartMedia
KHXT-FM 1.8 1.7 N/A N/A Rhythmic CHR Townsquare Media
KQXL-FM 12.6 N/A N/A N/A Urban AC Cumulus Media
KSMB-FM 0.2 N/A N/A N/A CHR Cumulus Media
KVDU-FM 2.0 1.2 N/A N/A Adult Hits iHeartMedia
WEMX-FM 11.1 N/A N/A N/A Urban Cumulus Media
WRQQ-FM 4.9 N/A N/A N/A Classic Hits Cumulus Media
WXOK-AM 3.2 N/A N/A N/A Gospel Cumulus Media
WYLD-FM 1.7 1.3 N/A N/A Urban AC iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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