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#75 Baton Rouge

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-07-19)
12+ Population: 702,200 (Black: 243,200) (Hispanic: 27,500)
Surveyed: Continuously -- Next Update: 2-26-2019

Station Win 18 Spr 18 Sum 18 Fall 18 Format Owner
KQXL-FM 12.6 12.6 13.5 12.9 Urban AC Cumulus Media
WEMX-FM 10.0 11.1 12.0 11.2 Urban Cumulus Media
WFMF-FM 5.0 5.6 5.4 5.5 CHR iHeartMedia
WYNK-FM 5.2 4.7 6.1 5.0 Country iHeartMedia
KRVE-FM 4.8 3.6 3.7 4.2 AC iHeartMedia
WRQQ-FM 2.9 4.9 2.6 3.7 Classic Hits Cumulus Media
WXOK-AM 2.7 3.2 2.8 2.8 Gospel Cumulus Media
WRKF-FM N/A N/A N/A 2.6 News Public Radio
KHXT-FM 1.4 1.8 1.7 2.1 Rhythmic CHR Townsquare Media
KVDU-FM 1.4 2.0 1.2 1.8 Adult Hits iHeartMedia
WJBO-AM 3.5 2.6 3.7 1.8 News iHeartMedia
WYLD-FM 1.2 1.7 1.3 1.8 Urban AC iHeartMedia
KSMB-FM N/A 0.2 N/A 0.5 CHR Cumulus Media
WFMF-FM-HD2 1.0 0.6 0.9 0.5 News iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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