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#89 Madison

January 2026 Trends 12+ Mon-Sun,6a-12mid
Population: 627,400 (Black: 34,400) (Hispanic: 39,000)
Last Updated: 03-17-26 (Nielsen Subscribing Stations Only)

Station Format Owner Oct 25 Nov 25 Dec 25 Jan 26
WERN-FM Public Radio State of Wisconsin 6.5 7.5 8.1 8.2
WOLX-FM Classic Hits Audacy 7.4 7.5 7.0 6.7
WMAD-FM Country iHeartMedia 3.1 4.6 4.7 6.5
WIBA-FM Classic Rock iHeartMedia 6.3 6.2 5.5 5.0
WZEE-FM CHR iHeartMedia 4.4 3.7 4.2 5.0
WMGN-FM AC Mid-West Family 5.0 4.2 4.7 3.7
WIBA-AM News/Talk iHeartMedia 2.6 3.1 3.0 2.8
WJJO-FM Rock Mid-West Management Inc. 3.9 3.1 3.0 2.6
WMMM-FM AAA Audacy 3.3 2.4 2.1 2.6
WNWC-FM Christian CHR University of Northwestern-St. Paul 2.6 2.6 3.0 2.6
WJQM-FM Hip Hop Mid-West Family 2.0 1.8 2.5 2.4
WMHX-FM Hot AC Audacy 1.7 2.0 1.9 2.2
WWQM-FM Country Mid-West Family 2.6 2.0 1.9 1.7
WRPQ-AM Classic Hits Civic Media N/A N/A 1.1 1.5
WXXM-FM Adult Hits iHeartMedia 0.7 0.9 1.3 1.3
WLMV-AM Spanish Mid-West Family 0.4 0.4 0.8 1.1
WTSO-AM Sports iHeartMedia 1.3 0.9 0.6 1.1
WIBA-FM-HD2 Oldies iHeartMedia 0.4 0.7 0.8 0.9
WOZN-AM Sports Mid-West Family 0.4 0.7 0.6 0.6
WHA-AM Public Radio Board of Regents of The University of Wi N/A N/A 0.2 0.4
WRIS-FM Alternative Mid-West Family 0.4 0.4 0.4 0.4
WHHI-FM Classical State of Wisconsin N/A N/A 0.2 0.2
WHIT-AM Classic Country Mid-West Family 0.4 0.4 0.2 0.2
WWQM-FM-STR Country Mid-West Family N/A N/A 0.2 0.2
WERN-FM-HD2 Classical State of Wisconsin N/A N/A 2.1 N/A
WHAD-FM Classical State of Wisconsin N/A N/A 0.2 N/A
WJVL-FM Country Big Radio N/A N/A 0.4 N/A
WMDX-AM News/Talk Civic Media N/A 1.5 1.9 N/A
WMGN-FM-STR AC Mid-West Family 0.2 N/A N/A N/A
WMMM-FM-STR AAA Audacy 0.2 N/A N/A N/A
WNWC-AM Religious University of Northwestern-St. Paul N/A N/A 0.2 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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