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#43 Milwaukee-Racine

August 2025 PPM 6+ Mon-Sun,6a-12mid
Population: 1,503,800 (Black: 239,900) (Hispanic: 161,500)
Last Updated: 09-11-25 (Nielsen Subscribing Stations Only)

Station Format Owner May 25 Jun 25 Jul 25 Aug 25
WISN-AM News/Talk iHeartMedia 10.4 10.3 10.2 8.6
WRIT-FM Classic Hits iHeartMedia 8.4 7.2 8.1 8.3
WMIL-FM Country iHeartMedia 5.9 6.1 6.3 6.8
WHQG-FM Rock Lakefront Communications 5.1 5.5 5.5 6.0
WKKV-FM Urban iHeartMedia 3.7 3.9 4.3 5.1
WLDB-FM AC Milwaukee Radio Alliance 5.6 6.0 5.4 5.1
WJMR-FM Urban Lakefront Communications 3.4 3.4 4.8 4.7
WKLH-FM Classic Rock Lakefront Communications 6.0 5.6 5.7 4.7
WLUM-FM Alternative Milwaukee Radio Alliance 2.8 3.1 3.7 3.9
WMYX-FM Hot AC Audacy 4.3 4.6 4.7 3.8
WXSS-FM CHR Audacy 3.8 3.9 3.6 3.7
WLVE-FM Christian CHR Educational Media Foundation 3.9 4.2 3.7 2.8
WUWM-FM Public Radio Board of Regents of The University of Wi 2.8 3.0 2.2 2.3
WDRV-FM Classic Rock Hubbard Radio 2.6 2.3 1.9 2.2
WRXS-FM Oldies Lakefront Communications 2.9 2.8 2.6 2.2
WRNW-FM Sports iHeartMedia 1.9 1.8 1.3 1.6
WYMS-FM AAA Milwaukee School District 1.8 2.0 1.8 1.4
WHAD-FM Classical State of Wisconsin 0.6 1.0 1.1 1.1
WOKY-AM Sports iHeartMedia 0.7 0.5 0.3 0.9
WMSE-FM College Milwaukee School of Engineering 0.2 0.2 0.7 0.8
WIIL-FM Rock Connoisseur Media 0.3 0.3 0.3 0.3
WYMS-FM-HD2 Urban AC Milwaukee School District 0.4 0.2 0.3 0.3
WMSE-FM-STR College Milwaukee School of Engineering 0.2 0.2 0.1 0.2
WSSP-AM Sports Audacy 0.5 0.4 0.2 0.2
WZTI-AM Oldies Milwaukee Radio Alliance N/A 0.1 0.1 0.1
WERN-FM-STR Public Radio State of Wisconsin N/A N/A 0.1 N/A
WLDB-FM-HD3 Country Milwaukee Radio Alliance 0.1 0.2 0.1 N/A
WPNE-FM Public Radio State of Wisconsin N/A N/A 0.1 N/A
WTBC-FM Classic Hits Hubbard Radio 0.1 N/A N/A N/A
WTMX-FM Hot AC Hubbard Radio 0.2 N/A N/A N/A
WXSS-FM-STR CHR Audacy 0.1 N/A N/A N/A

Totals are Persons 6+,Mon-Sun,6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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