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Audio Digital Delivers 11% Conversion Lift


Adding audio advertising to digital campaigns can deliver measurable gains in performance, according to a new Audacy Insights article by Ray Borelli, Senior Vice President of Research & Insights at Audacy. Borelli argues that while most digital strategies lean heavily on display, search, and social, they often overlook a key factor: attention. Audio, he says, fills that gap More

Updated: January 28, 2026 RSS Facebook Newsletters News

RCS Worldwide CEO Philippe Generali to Retire Feb. 28
Philippe Generali
Philippe Generali
RCS Worldwide announced that President and CEO Philippe Generali will retire effective February 28, concluding a nearly three-decade run that helped shape the company into a global broadcast software leader. Generali will step away from day-to-day duties but remain involved for an additional 12 months as More

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Hope Media Group Expands Audio Production Team
Hope Media Group
Hope Media Group
Hope Media Group has unveiled an expanded vision for its Creative Audio Team, introducing two new Director-level leadership roles as part of a broader strategy to grow its digital footprint, elevate audio storytelling, and strengthen ministry-driven content across broadcast and More

RAB, Nielsen Preview 2026 Audio Measurement Insights
The Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB) will host Nielsen for the first One Voice for Radio live presentation of 2026, offering an overview of recent audience measurement insights and what lies ahead for the coming year. The session, titled "A Look Back & A Look Ahead," will review a full year of data from More

Group Urges FCC to Pair Ownership Reform With LPFM Relief
FCC
FCC
The Low Power FM Advocacy Group is urging the FCC to modernize Low Power FM (LPFM) rules alongside any relaxation of broadcast ownership caps, warning that deregulation without parallel reforms would accelerate the loss of community-based radio service. In Reply Comments filed in the FCC's 2022 More

LABF Names Daniel Finn Director of Philanthropy
Daniel Finn
Daniel Finn
The Library of American Broadcasting Foundation (LABF) has appointed retired media executive Daniel Finn as its new Director of Philanthropy and Strategic Partnerships, a newly created role focused on expanding fundraising efforts and strengthening industry relationships. In the position, Finn will lead More

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Laura Barron-Lopez to MC 35th First Amendment Awards
Laura Barron-Lopez
Laura Barron-Lopez
The RTDNA Foundation announced that award-winning journalist Laura Barron-Lopez will serve as Master of Ceremonies for the 35th annual First Amendment Awards on March 12 at the Watergate Hotel in Washington, DC. The First Amendment Awards recognize individuals and organizations that demonstrate More

Benztown Offers Free Winter Games AudioPack for Stations
Benztown
Benztown
Benztown has unveiled a free Winter Games AudioPack designed to help radio stations capture the energy and atmosphere of the 2026 Winter Olympic Games in Milano Cortina, Italy. The Winter Games AudioPack includes a collection of sound effects, music beds, and sweepers intended to support timely and More

iHeart Women's Sports Launches Champion, Hill Podcast
Flagrant and Funny
Flagrant and Funny
iHeartMedia's iHeart Women's Sports has announced the launch of Flagrant and Funny, a new original podcast hosted by longtime friends and media veterans Cari Champion and Jemele Hill. The series will tackle the buzziest conversations in women's sports, culture, and current events, blending sharp analysis More

United Stations Names Ken Prehl Affiliate Sales Director
Ken Prehl
Ken Prehl
United Stations has appointed Ken Prehl as Director of Affiliate Sales & Special Projects, expanding its leadership team as the company looks to grow its affiliate and product portfolio. In the newly created role, Prehl will oversee affiliate sales and relations, including client partnerships and affiliate More

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Jacobs Media to Host CES 2026 AI Webinar for Broadcasters
Jacobs Media and CES 2026
Jacobs Media and CES 2026
Jacobs Media says artificial intelligence emerged as the defining theme at this year's Consumer Electronics Show, reshaping conversations across industries and signaling significant implications for radio and media companies. The consulting firm attended its 18th CES last week in Las Vegas, where More

PodcastOne Launches ''Wicked Awesome'' with Moakler, Jordan
PodcastOne
PodcastOne
PodcastOne has launched Wicked Awesome, a new weekly podcast hosted by Shanna Moakler and Claudia Jordan. The show pairs Moakler, a model and reality television figure with experience in business and brand building, with Jordan, a television and radio host whose career spans More

Sid Rosenberg Marks 10 Years on WABC With Live Celebration
Sid Rosenberg
Sid Rosenberg
WABC-AM New York morning host Sid Rosenberg marked his 10th anniversary at the station today with a special seven-hour live broadcast from WABC's Studio 77, airing from 6am-1pm. The milestone program highlighted Rosenberg's decade-long presence on New York radio and featured appearances and messages from More

Proposed Deletion of Freeport FM Channel Moves to Comment
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The FCC has opened a public comment proceeding on a proposal to delete vacant FM Channel 277C at Freeport, Texas, citing technical spacing conflicts that prevent the channel from being reinstated in the FM Table of Allotments. The channel became vacant following the 2022 cancellation of the DKJOJ-FM More

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Super Hi-Fi Partners with Connoisseur Media on AI Radio
Connoisseur Media and Super HiFi
Connoisseur Media and Super HiFi
Super Hi-Fi has formed a strategic partnership with Connoisseur Media, under which select Connoisseur stations nationwide will be re-platformed using Super Hi-Fi's AI Radio technology. As part of the agreement, Connoisseur Media CEO Jeff Warshaw will join Super Hi-Fi's Board of More

AM/FM Radio Builds Local Brand Awareness in Lake Charles
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study examining advertising effectiveness in Lake Charles, LA, finds that consistent AM/FM radio campaigns are helping local service businesses achieve strong brand awareness well before consumers need their services. The research, conducted by Quantilope and commissioned by the Cumulus Media | More

Paul Allen Steps Away From KFAN After On-Air Remarks
Paul Allen
Paul Allen
Minnesota Vikings radio play-by-play announcer Paul Allen has apologized and is taking a brief leave from his daily show on KFAN following criticism over comments he made last week about what he referred to as "paid protesters." During the January 23 broadcast of The Paul Allen Show, Allen joked about More

Q99.7 Atlanta Rolls Out New Weekday On-Air Lineup
Kristin Klingshirn
Kristin Klingshirn
Cumulus Media has unveiled a revamped weekday on-air lineup for its Atlanta CHR outlet WWWQ-FM (Q99.7), effective today. Under the new schedule, afternoons will now feature the debut of The Kristin Show, led by Kristin Klingshirn (pictured), a familiar Atlanta voice and former co-host of The Bert Show from More

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Benztown Launches AirReady AI Imaging Feature
AirReady
AirReady
Benztown has introduced a new AI-powered feature designed to streamline radio imaging production across its audio libraries. The company today launched AirReady, a tool that allows stations to instantly swap their own voiceover and brand voices into any Benztown Libraries imaging element. AirReady is More

BobbyCast Expands to Netflix With Kenny Chesney Episode
The Bobbycast
The Bobbycast
Bobby Bones Presents: The BobbyCast has expanded to Netflix, marking the show's first appearance on the streaming platform as part of an exclusive video podcast partnership between Netflix and iHeartMedia. Hosted by radio and television personality Bobby Bones, the long-running country music podcast More

ESPN 1320 Sacramento Rolls Out New Lineup on Feb. 2
Kyle Madson and Jesse Tapia
Kyle Madson and Jesse Tapia
KIFM-AM (ESPN 1320) Sacramento has announced a revamped weekday programming lineup set to debut February 2, highlighted by the launch of a new local morning show and a shift in afternoon drive. The station will introduce "The Jump," a new morning program co-hosted More

Scott Sharp Returns to Mornings at Z-93 Dayton
Scott Sharp
Scott Sharp
Connoisseur Media has named longtime Dayton radio personality Scott Sharp as the new morning show host at WGTZ-FM (Z-93), marking a return to the station for the familiar voice. Sharp will host The Morning Z with Scott Sharp weekdays from 6-10am, as part of the station's ongoing emphasis on live, local More

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Changes & Moves
Scott Sharp
Scott Sharp
Connoisseur Media has named longtime Dayton radio personality Scott Sharp as the new morning show host at WGTZ-FM (Z-93), marking More

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