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Top Radio News
Civic Media Closes Deal for Milwaukee Stations
| RADIO ONLINE | Tuesday, March 24, 2026 | 2:13pm CT |
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Civic Media has completed its acquisition of WZTI-AM (1290) in Greenfield, WI, along with FM translators W262CJ (100.3) in Milwaukee and W297BY (107.3) in Franklin, from Milwaukee Radio Alliance, LLC.
Milwaukee Radio Alliance, led by acting CEO Diane Sutter, divested the stations as part of the transaction. The company does not hold other broadcast interests.
Civic Media, a Wisconsin-based radio network focused on local and regional news and talk programming, continues to expand its presence across the state. The company now operates stations in 15 Wisconsin markets.
WZTI operates on 1290 kHz with 5,000 watts day and night. Translator W262CJ broadcasts at 100.3 MHz with 99 watts at 538 feet HAAT, while W297BY operates at 107.3 MHz with 250 watts at 341 feet HAAT.
The closing follows the previously announced agreement in September 2025, when Civic Media outlined plans to relaunch the stations with a combination of local news and its "Timeless Hits" format, expanding coverage across southeastern Wisconsin.
Kalil & Co., Inc. served as the exclusive broker on the deal.
Podcasts Reshape Listening and Ad Engagement
| RADIO ONLINE | Tuesday, March 24, 2026 | 4:44pm CT |
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Podcast listening has surged over the past decade, fundamentally changing how audiences allocate their time and how advertisers reach consumers, according to a new Audacy Insights analysis drawing on Edison Research data.
Daily podcast consumption among U.S. adults has climbed from 6% in 2015 to 23% in 2025, nearly quadrupling in ten years. The growth, however, is not simply additive. Instead, it reflects a shift in behavior, with listeners substituting podcasts for other activities.
Nearly 40% of podcast listeners say their time with podcasts replaces time spent on social media, while 34% report it replaces time previously spent listening to streaming music. The data suggests audiences are making deliberate choices to engage with longer-form audio content.
That shift is also reflected in time spent. Americans now average 103 minutes per day listening to podcasts, exceeding time spent on major social platforms including TikTok (77 minutes), Facebook (69 minutes), and Instagram (65 minutes). Podcast listening has also surpassed streaming music in daily ad-supported audio usage, holding an 11-point advantage.
At the same time, the pool of ad-supported streaming music listeners is shrinking as more users migrate to subscription-based, ad-free services, making podcasts an increasingly attractive channel for advertisers seeking reach and impact.
Audacy Insights points to deeper engagement as a key differentiator. Podcast listeners actively choose content, often forming strong connections with hosts and returning regularly for new episodes. That level of trust translates into measurable results, with 76% of listeners reporting they have purchased a product after hearing a host-read advertisement.
As a result, podcasting is emerging as a central component of digital audio advertising strategies. eMarketer projects podcast ad revenue will surpass $3 billion this year and account for more than 40% of digital audio advertising by 2027.
With media fragmentation continuing to challenge marketers, the report concludes that podcasts offer a combination of scale, engagement, and influence that is increasingly difficult to replicate elsewhere, positioning the medium as a critical channel for brands focused on long-term growth.
Read the entire Audacy Insights post here.
FCC Orders Texas Licensee to Pay Fees or Face Revocation
| RADIO ONLINE | Tuesday, March 24, 2026 | 3:37pm CT |
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The FCC has ordered Mekaddesh Group Corporation to either pay nearly $18,500 in overdue regulatory fees or demonstrate why the debt should be waived, warning that failure to comply could result in the loss of its FM station license.
In an Order to Pay or Show Cause released March 24, the FCC said the licensee of KZAM-FM, Pleasant Valley, Texas, has failed to pay required regulatory fees for fiscal years 2024 and 2025, along with associated penalties, interest and administrative costs.
The Commission reported that unpaid fees for KZAM total $2,025.25 for FY 2024 and $1,875 for FY 2025. Additional debts tied to seven previously surrendered FM stations and one canceled low-power TV facility bring the total outstanding balance to $18,499.29.
According to the order, the FCC had previously issued demand letters and referred the delinquent debt to the U.S. Department of the Treasury for collection. After those efforts failed, the matter was returned to the Commission for further action.
Under federal law, the FCC is required to assess regulatory fees and impose a 25% penalty for late or unpaid balances. The agency also has authority to revoke broadcast licenses when fees remain unpaid.
The Commission has given Mekaddesh Group 60 days from the release date of the order to either pay the full amount owed or provide documented justification for why the fees should be waived or deferred. Failure to respond could result in revocation of the KZAM(FM) license.
The order notes that any request for relief must demonstrate extraordinary circumstances, such as financial hardship, supported by detailed documentation.
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Magellan AI Adds Broadcast Radio Attribution Tool
| RADIO ONLINE | Tuesday, March 24, 2026 | 11:27am CT |
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Magellan AI has launched Broadcast Radio Attribution, a new measurement solution designed to help advertisers evaluate the performance of broadcast radio alongside digital channels within a single platform.
The tool enables advertisers to track how radio campaigns contribute to key business outcomes such as form fills, leads and purchases, while comparing results across podcasts, streaming audio, connected TV and other media. The company says the offering extends its existing attribution capabilities to one of the largest channels that has historically lacked unified measurement.
Magellan AI CEO and co-founder Cameron Hendrix said the launch reflects the need for cross-channel visibility as media strategies evolve. "Measurement needs to reflect how media actually works today-across channels, not in silos," Hendrix said, noting the new feature is intended to help advertisers better understand performance and optimize campaigns across platforms.
The addition of broadcast radio aims to provide a more complete view of how audio contributes to overall marketing outcomes, particularly as advertisers increasingly seek to compare traditional and digital media within the same framework.
Christine Hess, Director of Account Strategy at Mynt Agency, said the ability to include broadcast radio in multi-channel measurement offers improved clarity. She noted that relying on a single channel for performance insights can create an incomplete picture, while integrated measurement allows for more informed decision-making.
Broadcast Radio Attribution is now available to advertisers and agencies through Magellan AI's platform.
VSiN Expands Sports Betting Shows to Detroit Radio
| RADIO ONLINE | Tuesday, March 24, 2026 | 11:01am CT |
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VSiN has expanded its sports betting programming into Detroit, adding distribution in one of the nation's top 15 media markets. The network's content is now available on Sports Rap Network WGPR-FM 107.5 HD2 and via streaming at SportsRapNetwork.com.
Under the agreement, Sports Rap Network is airing nearly 40 hours of VSiN's live linear programming each week. The lineup includes weekday shows such as A Numbers Game, Follow the Money and Cashing Out, along with weekend programming including Ready, Set, Bet! and Live Bet Saturday and Live Bet Sunday. The shows focus on betting insights, analysis and real-time wagering discussion.
Rhashad Hicks, president of Sports Rap Network, said the addition of VSiN aligns with the network's goal of delivering authentic voices and informed sports conversation. He noted the partnership brings a mix of sports culture and data-driven betting analysis to Detroit listeners.
The VSiN programming will complement existing shows on the station, including The 2 Live Stews with Doug and Ryan Stewart.
Brian Musburger, president and chief business officer of VSiN, said the Detroit launch is part of the company's continued national expansion strategy. He added that the move will help connect the network with more listeners seeking credible sports betting information and insights.
SiriusXM Unveils Full MLB Coverage for 2026 Season
| RADIO ONLINE | Tuesday, March 24, 2026 | 3:40pm CT |
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SiriusXM will deliver wall-to-wall audio coverage of the 2026 Major League Baseball season, offering listeners access to every game from Opening Night through the World Series, along with daily programming on its MLB Network Radio channel.
Coverage begins March 25 with Opening Night featuring the New York Yankees and San Francisco Giants, followed by Opening Day games across the league on March 26 and 27. SiriusXM subscribers will be able to hear every MLB game in full throughout the season across North America.
Listeners can tune in via satellite radio in their vehicles or through the SiriusXM app, which also features dedicated pages for all 30 MLB teams. These pages provide access to each team's official radio broadcasts, along with team-specific programming and podcasts.
In addition to live play-by-play, SiriusXM will offer year-round baseball coverage on its 24/7 MLB Network Radio channel. The lineup includes talk shows hosted by former players, managers and front office executives, as well as national baseball writers and insiders.
Weekday mornings feature "The Leadoff Spot," airing from 7-10am ET, with the final hour simulcast on MLB Network. Nightly programming includes "Roundtrip Roundup," a 30-minute recap show that airs after the final game of the day.
The channel will also feature regular interviews with MLB managers throughout the season, providing additional insight and analysis for fans.
Larkin Named President & CEO of RCS Worldwide
| RADIO ONLINE | Monday, March 23, 2026 | 8:29pm CT |
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RCS Worldwide has appointed Susan Larkin as President and CEO, positioning the company to expand its role in audio creation tools, media intelligence, music analytics and television operations technology. Larkin most recently served as COO at Audacy. She previously held senior leadership roles at Cox Media Group, including Regional Vice President, where she led national radio sales teams.
Her industry involvement includes serving as a past Chair of the Radio Advertising Bureau (RAB). Larkin has also received several honors, including the 2025 BFOA Leadership Award and the 2024 Alliance for Women in Media Leadership Award.
In her new role, Larkin will focus on advancing RCS Worldwide's product development, with an emphasis on shared measurement and cloud-based systems designed to help clients operate more efficiently.
Mark Gray, CEO of Katz Media Group, said Larkin's experience leading complex organizations and her understanding of the evolving media landscape will support the company's continued growth.
Larkin said RCS Worldwide's position at the intersection of content creation, analytics and operations presents an opportunity to deliver tools that support better decision-making and business outcomes for clients.
David Yadgaroff to Retire from Audacy Philadelphia
| RADIO ONLINE | Monday, March 23, 2026 | 11:53am CT |
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David Yadgaroff will retire as Senior Vice President and Market Manager of Audacy Philadelphia, concluding a 36-year career with the company, according to an internal note from Audacy Regional President Mark Hannon.
Yadgaroff, who began his career in programming and promotions, has led the Philadelphia cluster while building a reputation for mentorship, operational leadership and community involvement. His tenure included active participation in organizations such as Beyond Celiac, Penn State, the Police Athletic League, the Philadelphia Ad Club, the Pennsylvania Association of Broadcasters and the Children's Hospital of Philadelphia's Corporate Council.
In a statement, Yadgaroff reflected on his career, calling it "a great privilege" to lead the stations and work alongside his team. He added that after decades in radio, he plans to step away to spend more time with family and explore new opportunities.
During his career, Yadgaroff earned multiple industry honors, including recognition as a Radio Wayne Manager of the Year finalist and a Marconi Radio Awards Manager of the Year finalist. In late 2025, he was inducted into the Broadcast Pioneers of Philadelphia Hall of Fame.
Hannon described Yadgaroff's career as leaving a "lasting legacy of mentorship, community enrichment, and operational excellence," noting the impact of his leadership across both the Philadelphia market and the broader organization.
Yadgaroff will remain with Audacy through the end of May to assist with the transition of leadership and ongoing market operations.
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WSSR Chicago Flips to ''Classic Pop'' as The 9-6-7
| RADIO ONLINE | Monday, March 23, 2026 | 12:00pm CT |
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Connoisseur Media Chicago flips WSSR 96.7 to a new format branded as "The 9-6-7: Chicagoland's Classic Pop," while retaining its WSSR call letters. The new format centers on a high-energy, nostalgia-driven playlist featuring CHR hits from the 1990s and 2000s. The station's music mix includes artists such as Backstreet Boys, Mariah Carey, Eminem, No Doubt, Britney Spears, Usher, Beyonce, Alanis Morissette, Dr. Dre and New Radicals.
The move follows what the company describes as success with a similar format in Dayton. "After the success we've had in Dayton with Z93, we decided the next station that makes sense for the brand-new classic pop format is WSSR," said Keith Dakin, SVP of Programming. He added that the format aligns with morning host Eddie V's background, calling it "a match made in heaven."
WSSR, previously branded as Star 96.7, had been a fixture in the Chicago market since 2004, cycling between AC and Hot AC formats, most recently operating as a Hot AC outlet.
Operations Manager Gordon Mays said the new direction is designed to tap into shared listener memories. "We all grew up and cruised these Chicagoland suburbs with this music as the soundtrack. It was everywhere," he said. "It's been so fun building something we know will feel instantly familiar."
Ahead of the launch, the station stunted over the weekend with an "on hold" format, looping elevator-style music and directing listeners to tune in for the official debut.
The existing on-air lineup remains unchanged under the new format, including Eddie V & Friends in mornings, Jillian Bass in middays, Hannah B in afternoon drive and Erik Zachary at night.
Gracie Awards Honor Women Across Media Platforms
| RADIO ONLINE | Monday, March 23, 2026 | 9:00am CT |
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The Alliance for Women in Media Foundation (AWMF) has announced the winners of the 51st Annual Gracie Awards, recognizing women across radio, television, streaming, audio and digital media.
Among this year's honorees are Abby Phillip, Oprah Winfrey, Monica Lewinsky, Rhea Seehorn, Sarah Snook and Tina Knowles, along with programs including Dancing with the Stars, Yellowjackets and Chappell Roan with Kelleigh Bannen of Today's Country. The awards celebrate contributions that amplify women's voices and storytelling across platforms.
The Gracie Awards Gala will take place May 19 at the Beverly Wilshire, A Four Seasons Hotel in Beverly Hills, honoring national winners. Local, radio and student award recipients will be recognized June 16 at Cipriani 42nd Street in New York City.
In radio, national honorees include Jodi Koontz (Murphy, Sam & Jodi) for Host/Personality, Nina Hajian (The Jubal Show) for Co-Host, and Deborah Rodriguez (CBS News Radio Top of the Hour) for News Anchor. Programs such as The Anna & Raven Show (Connoisseur Media) and Radio Health Journal (American Urban Radio Networks) were also recognized.
Additional winners include WBUR's On Point with Meghna Chakrabarti for public affairs, NPR's investigative and news features including Catholic Nuns, Missing Babies, Mass Grave - Reckoning with Ireland's Past, and WNYC's Radiolab for its interview feature "Galaxy Quenching."
The Grand Award for Documentary was presented to Hulu's Barbara Walters: Tell Me Everything, highlighting the legacy of the pioneering broadcast journalist.
AWMF President Becky Brooks said the honorees reflect the power of women's storytelling across media, noting their impact on audiences and the broader cultural conversation.
The Gracie Awards are supported by sponsors including CNN, Hallmark Media, iHeart/Premiere, Katz Media Group and NCTA: The Internet & Television Association. The complete list of this year's winners and event details may also be found at allwomeninmedia.org.
David Tyler Signs with Hoss Management Group
| RADIO ONLINE | Monday, March 23, 2026 | 3:10pm CT |
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Veteran voice talent David Tyler has signed with Hoss Management Group for representation in radio imaging and voiceover, marking a new chapter in his more than 35-year broadcasting career.
Hoss Management Group is known for representing contemporary radio imaging voices, and Tyler brings an extensive portfolio spanning radio stations, television networks, and global brands. His work includes radio imaging, TV promotion, and commercial voiceover, with a style characterized by authority, energy, and authenticity.
Tyler said the move aligns with his long-held approach to the craft, emphasizing connection over production alone. His philosophy centers on delivering clear, resonant messaging, reflected in his mantra: "Stop communicating and start connecting."
Hoss Management Group founder John "Hoss" Hossenlopp said Tyler's experience and creative insight make him a strong addition to the roster, citing his ability to craft messaging that connects with audiences.
The agreement expands Tyler's presence in the global voiceover and radio imaging market as he continues working with broadcasters and brands worldwide.
Radio Ads Build Brand Awareness in Joplin Study
| RADIO ONLINE | Monday, March 23, 2026 | 2:57pm CT |
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A new blog post from Cumulus Media | Westwood One's Audio Active Group highlights how long-term AM/FM radio advertising helped a local Missouri business significantly boost brand awareness and growth.
The post centers on Bug-A-Way Pest Control in Joplin, MO, a company that had operated for more than two decades but struggled with name recognition. Owner Doug Hansen realized the issue during a local marketing event when attendees were unable to recall his company among pest control providers.
In response, Hansen and his team shifted their advertising strategy away from print and television, focusing instead on consistent radio campaigns featuring memorable, entertaining ads and a distinctive jingle.
According to a January 2026 study conducted by Quantilope among 150 Joplin consumers, the approach delivered measurable results. Bug-A-Way achieved 20% unaided brand awareness, surpassing some national competitors and ranking second overall in the category. The company also showed strong performance across key brand metrics, including ad recall (28%) and favorability (25%).
The research also underscores a broader challenge for local businesses: population turnover. New residents are less familiar with local brands, reinforcing the need for ongoing advertising. Among Joplin residents of 10 years or more, 61% were aware of Bug-A-Way, compared to 46% among newer residents.
The blog emphasizes that most advertising today focuses on short-term sales conversion, targeting the small percentage of consumers actively in the market. However, the findings highlight the importance of "creating future demand" by building brand familiarity with a broader audience over time.
Industry experts cited in the post note that effective marketing requires balancing both strategies-converting existing demand while also ensuring a brand is "easy to mind and easy to find" when consumers eventually enter the market.
The Bug-A-Way case study suggests that sustained investment in broad-reach media like AM/FM radio can play a key role in long-term brand building, particularly for local businesses competing against larger national brands.
Read the entire blog post here.
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Hot Mics Expands to Four Days on TuneIn
| RADIO ONLINE | Monday, March 23, 2026 | 8:34pm CT |
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"Hot Mics with Billy Bush" is expanding its schedule on TuneIn, moving to four live episodes per week and shifting to an earlier time slot. Beginning immediately, the talk show will air Mondays through Thursdays at 12pm ET/9am PT, adding an additional weekly episode as audience demand grows. The program, which launched in January 2025, will continue to stream live on TuneIn.
Hosted by Billy Bush, the show features commentary on sports, politics, entertainment, technology and pop culture, along with interviews featuring high-profile guests and newsmakers. The expanded schedule is designed to deliver more frequent episodes and broaden the show's reach.
"Hot Mics" has built a steady audience since its debut, with past guests including Charlie Sheen, Josh Duhamel, Kara Swisher, Will Arnett and Gayle King.
iHeartMedia Renews ''Las Culturistas'' Podcast Deal
| RADIO ONLINE | Monday, March 23, 2026 | 12:05pm CT |
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iHeartMedia and Will Ferrell's Big Money Players Podcast Network have renewed their exclusive podcast partnership with Bowen Yang and Matt Rogers in a new multiyear agreement, extending the run of their hit show, "Las Culturistas."
The renewal comes as the pop culture podcast marks its 10th anniversary. To celebrate the milestone, the duo released a special episode featuring actress Nicole Kidman.
Since launching in March 2016, "Las Culturistas" has grown into a prominent podcast in the entertainment and comedy space, featuring a wide range of high-profile guests from across film, music and television. Yang and Rogers joined iHeart and Big Money Players in 2020, helping expand the show's reach.
The podcast has earned multiple industry honors, including Podcast of the Year at the iHeartRadio Podcast Awards in 2023 and 2025, as well as recognition from the GLAAD Media Awards, the Ambies and the Signal Awards. Earlier this year, the hosts also received the Stephen F. Kolzak Award from GLAAD for their contributions to LGBTQ visibility and advocacy.
In a joint statement, Yang and Rogers said they were pleased to continue the partnership, while Big Money Players co-founder Will Ferrell praised the duo for building a show that resonates with a growing audience through humor and inclusivity.
The weekly podcast features recurring segments such as "I Don't Think So, Honey" and explores cultural trends and defining moments with celebrity guests. Past guests have included Mariah Carey, Michelle Obama, Lady Gaga and Reese Witherspoon.
Beyond the podcast, the duo has expanded the brand with the "Las Culturistas Culture Awards," which aired on Bravo and Peacock in 2025 and is set to return. They also host "Two Guys, Five Rings," an iHeartPodcasts series tied to NBCUniversal covering cultural highlights from the Olympic Games.
"Las Culturistas" is available on the iHeartRadio app and major podcast platforms.
reVolver, Senders Launch ''Preachers Row'' Platform
| RADIO ONLINE | Monday, March 23, 2026 | 3:03pm CT |
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reVolver Podcasts has partnered with Senders Streaming, a subsidiary of Senders NFLMG, to launch Preachers Row, a new faith-based digital audio platform offering sermons, devotionals and inspirational programming to a global audience.
The collaboration combines Senders Streaming's focus on faith and family content with reVolver's distribution, marketing and monetization infrastructure. The companies say the platform is designed to provide ministries with a turnkey solution to expand their reach across major podcast platforms.
Joe Courrege, founder of Senders Streaming and NFLMG, said the initiative aligns with the company's goal of delivering faith-based messages to audiences wherever they consume content. He noted the partnership will allow ministries to distribute programming in both English and Spanish to a broad, on-demand audience.
reVolver Podcasts President Jack Hobbs pointed to continued growth in faith-oriented digital audio, adding that the partnership will offer ministries scalable distribution, advertising opportunities and marketing support.
Preachers Row will debut with content from a range of churches and faith leaders, including Apostle Guillermo Maldonado, "‰xito en la Familia" with Luis and Kristen Rom¡n, Pastor Patty Valenzuela, Reverend Rich Vera and Dr. Hernan Castano, among others.
One of the flagship programs, Lo sobrenatural ahora con el Apostol Guillermo Maldonado, will deliver Spanish-language content focused on biblical teaching and personal testimonies, with an emphasis on reaching Spanish-speaking audiences worldwide.
Additional ministries and programming are expected to be added as the platform expands.
LABF Names 2026 Giants of Broadcasting Honorees
| RADIO ONLINE | Monday, March 23, 2026 | 4:41pm CT |
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The Library of American Broadcasting Foundation (LABF) has unveiled the honorees for its 2026 Giants of Broadcasting & Electronic Arts Awards, recognizing a group of industry leaders for lifetime achievement. The annual luncheon and awards ceremony is scheduled for Tuesday, November 17, from 11:30am to 2pm at Gotham Hall in New York City.
ABC News Nightline co-anchor Juju Chang, a 2023 Giant honoree, will serve as emcee for the event.
The 2026 class of Giants includes Debra OConnell, chairman of ABC News Group and Disney Entertainment Networks at The Walt Disney Company; David Donovan, president and executive director of the New York State Broadcasters Association; Skip Finley, broadcast owner, operator and author; Jaime Jarrin, the longtime Spanish-language voice of the Los Angeles Dodgers and a member of the National Baseball Hall of Fame; veteran broadcaster Deborah Norville; CBS News Sunday Morning anchor Jane Pauley; Salem Media Group CEO David "Dave" Santrella; and veteran sportscaster Suzyn Waldman.
In addition, the Museum of Broadcast and Communications will receive the fourth annual LABF Excellence in Broadcast Preservation Award, recognizing its work in preserving and promoting broadcast history. Previous recipients of the award include Steven Portnoy, Hearst Television and historian David Gleason.
LABF Co-Chairs Deborah Parenti and Dave "Chachi" Denes said the awards honor individuals whose contributions have shaped the evolution of the broadcasting industry and continue to influence its future.
Since its inception in 2003, the Giants of Broadcasting awards have recognized more than 270 leaders across radio and television. Proceeds from the luncheon support the preservation and expansion of the Library of American Broadcasting's collection at the University of Maryland, one of the largest archives dedicated to the history of broadcasting.
Geo Global Tech Validated in India FM Study
| RADIO ONLINE | Monday, March 23, 2026 | 3:41pm CT |
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Geo Global says its MaxxCasting and ZoneCasting technologies have been validated following an independent study conducted by India's public broadcaster, Prasar Bharati.
The testing, carried out by Prasar Bharati's Research Department at All India Radio's FM facility in Bengaluru, found the technologies improved coverage and enabled seamless listening across a Single Frequency Network (SFN). The study involved field measurements using standard receivers, with engineers conducting tests both on foot and in vehicles across multiple coverage areas.
According to the report, synchronized booster transmitters expanded signal reach and allowed smooth transitions between primary and booster signals, even in dense urban environments and areas with difficult terrain. In MaxxCasting mode, listeners experienced no noticeable disruption in audio quality when moving between coverage zones.
The study also evaluated Geo Global's ZoneCasting capabilities, which allow for geographically targeted content delivery. Engineers found that transitions between different content zones were minimal, with the report noting a transition distance of approximately 15 meters and no significant degradation in audio quality.
Field data included measurements across multiple radial routes from the transmitter, confirming consistent reception quality and improved field strength when booster transmitters were deployed. In some cases, coverage was extended by roughly 10 kilometers beyond the primary signal range.
The report concluded that Geo Global's performance claims were "fully substantiated," citing enhanced coverage, reliable signal synchronization and seamless listener experience throughout the tested regions.
Geo Global Managing Partner Dev Viswanath said the results position the company for broader deployment, including potential rollout across hundreds of government and commercial radio stations in India. CEO Chris Devine added that the findings reflect the company's technical development efforts and support from its investment partners.
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