A new commentary from media executives Howard Robertson and Ryan Robertson argues that reports of radio's demise are overstated, citing strong audience reach and return on investment despite lingering perception challenges among marketers. According to data from Nielsen, radio reaches 93% of U.S. adults More

AM/FM Radio Delivers Voter Reach, Study Finds

Cumulus Media | Westwood One

A new analysis from the Cumulus Media | Westwood One Audio Active Group blog, based on Edison Research's Q4 2025 "Share of Ear" study, highlights AM/FM radio as a powerful and often underestimated platform for reaching voters during election seasons. The report shows AM/FM radio accounts for 64% of More

Audacy Adds Portland Fire, Thorns Radio Rights

Portland Fire and Portland Thorns

Audacy has secured a new partnership to become the official radio home of the Portland Fire and Portland Thorns, marking the first time both teams' games will be available on radio. Under the agreement, KMTT-AM (910 ESPN) in Portland will serve as the flagship station for the Portland Fire, beginning More

WHBY Unveils New Brand After 100-Year Milestone

WHBY Appleton WI

Following its 100th anniversary celebration, WHBY Appleton, WI, has launched a new brand identity and logo as it begins its second century on the air. The rebrand follows a year-long centennial celebration marking the station's service to Northeast Wisconsin since 1925. Station leadership says the More

Syndicated Donna & Steve Adds Rochester Affiliate

Donna And Steve

The syndicated morning show Donna & Steve has added a new affiliate, joining KYBA-FM Y-105FM) in Rochester, MN, through its partnership with Skyview Networks. The show launched on the station this week, marking continued expansion for the program, which airs on Hot AC and AC stations nationwide. Hosted More

Leanne Graham Returns to WRNN Morning Show

Leanne Graham

Dick Broadcasting Company has announced the return of Leanne Graham to the Hot Talk Morning Show on WRNN (Hot Talk 99.5) in Myrtle Beach. Graham rejoins the station after stepping away in 2021 and will team with morning host Joe Cats and producer DJ Slide. The locally focused program serves Grand Strand More

Audacy Launches Daily WNBA Podcast Series

On The Clock

Audacy is expanding its women's sports audio lineup with a new limited-run podcast series tied to a pivotal moment for the WNBA. The company's "The Women's Hoops Show," hosted by sports journalist Jordan Robinson, is partnering with MOSH Audio to launch "On the Clock," a daily podcast focused on WNBA free More

iHeart Launches Podcast on UFOs, Hollywood Ties

Sound Light & Frequency

iHeartPodcasts has debuted a new original series, "Sound, Light and Frequency," examining claims that the U.S. government may have used Hollywood entertainment as a long-term vehicle for UFO disclosure. The 36-episode podcast is hosted by veteran Hollywood writers and producers Bryce Zabel and Brent More

Licata Named CEO of iHeart Multiplatform Group

Ann Marie Licata

iHeartMedia has named Ann Marie Licata as CEO of its Multiplatform Group, the company's largest operating segment. The Multiplatform Group encompasses the company's Markets Group, which includes more than 860 local broadcast radio stations, as well as its live events and sponsorships division, radio More

Report: Audio Use Surges Among MLB Fans

Audacy Insights

Audacy reports a growing shift in how fans follow Major League Baseball, with audio emerging as a key companion to live game viewing. In a new Insights report, the company says today's mobile, multitasking audience is increasingly turning to audio for a more flexible and personalized experience. More

WWNC News/Talk Expands to 92.9 FM in Asheville

WWNC-AM & FM/Asheville NC

iHeartMedia Asheville has expanded the reach of News Radio 570 WWNC by launching a simulcast on 92.9 FM, effective immediately. The move places the station's News/Talk programming on both AM and FM, broadening accessibility for listeners across Western North Carolina. More

Lisa Varner Named GM of Saga's Ocala Radio Cluster

Lisa Varner

Saga Communications has promoted Lisa Varner to Vice President and General Manager of its North Central Florida Media radio group in Ocala, FL, succeeding retiring GM Howard Tuuri. Varner has served as Director of Sales for the three-station cluster over the past four years. In her new role, she will More

Zach Goodman Joins KOA Rockies Broadcast Team

Zach Goodman

iHeartMedia Denver's KOA 850AM | 94.1 FM has added Zach Goodman to its Colorado Rockies Radio Network broadcast team. Beginning April 4, Goodman will call all home and away games alongside longtime "Voice of the Colorado Rockies" Jack Corrigan and Executive Producer Jesse Thomas. KOA has served as the More

BFOA Earns Top Ratings for Transparency, Impact

Broadcasters Foundation of America (BFOA)

The Broadcasters Foundation of America (BFOA) has received top ratings from leading nonprofit evaluators, underscoring its commitment to transparency and effectiveness. The organization earned a Platinum Seal of Transparency from Candid, along with a 100% "Give With Confidence" score More

Westwood One Sets NCAA Final Four Coverage

Westwood One Sports

Westwood One will deliver live audio coverage of the 2026 NCAA Men's and Women's Final Four and national championship games, airing across terrestrial radio, streaming platforms, and digital apps. Coverage of the men's tournament begins Saturday, April 4 at 3pm ET with "The Final Four Show," followed by More

Open-Source Radio Group Launches Programming Firm

Open Source Radio Group

Open-Source Radio Group (OSRG) has officially launched a new radio programming and consulting service aimed at helping stations grow audience and revenue through improved on-air strategy. The company, founded by Justin Walters, positions itself as a boutique firm that blends elements More

NAB Leadership Foundation Adds Two to Board

NAB Leadership Foundation

The National Association of Broadcasters Leadership Foundation has appointed Todd Hartman and Valari Dobson Staab to its board of directors. NABLF President Michelle Duke said the two bring extensive leadership experience and industry knowledge that will support the foundation's More

KOSL Salt Lake City Launches as ''Oldies 1550''

KOSL-AM (Oldies 1550) Salt Lake City

KOSL-AM 1550 in Salt Lake City has flipped formats, ending a "10,000 songs in a row" stunt at noon today and debuting a 1950s-to-1970s Classic Hits format branded as "Oldies 1550." The station launched the new format with Bill Haley and The Comets' "Rock Around The Clock," signaling More

''Win the Day Replay'' Expands to 11 Affiliates

''Win the Day Replay''

A new syndicated radio program spotlighting retro Contemporary Christian Music is expanding its reach, picking up affiliates across multiple U.S. markets. "Win the Day Replay," a two-hour weekly show, features music from the Jesus Movement era of the 1970s through the early 2000s. The program is produced More

Skyview Networks Completes Ownership Transition

Steve Jones

Skyview Networks has completed an ownership transition, with President and CEO Steve Jones assuming full leadership of the company, effective immediately. In a companywide message, Jones said the move strengthens Skyview's long-term direction while maintaining continuity in its operations and strategic More

Wirthlin Named Market Manager for Cumulus SLC

Joyce Wirthlin

Cumulus Media has appointed Joyce Wirthlin as Vice President/Market Manager for its Salt Lake City operations. In the role, Wirthlin will oversee a portfolio of five stations and associated digital assets, including KBEE-FM (B98.7), KBER-FM, KENZ-FM-KHTB-FM (Power 94.9/101.9), KKAT-AM, and KUBL-FM (93.3 The More

Andrew Festo Promoted to VP of Events at iHeart NY

Andrew Festo

iHeartMedia New York has promoted Andrew Festo to Vice President of Events and Experiences, effective immediately, as the company continues to expand its focus on live and experiential programming. In his new role, Festo will lead the strategy, development and execution of franchise events across the More

Changes & Moves

Candace Dold

iHeartMedia Baltimore's 93.1 WPOC has named Candace Dold co-host of its new weekday morning program, Michael J & Candace In The More

Radio's Reach, ROI Challenge Dead Narrative

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Radio's Reach, ROI Challenge Dead Narrative

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®