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Study: Audio Creators Drive Trust, Influence


A new report finds that radio and podcast hosts are playing an increasingly central role in the creator economy, with trust and authenticity driving stronger engagement and measurable results for advertisers. The State of Audio: The Creator Effect study from Audacy positions audio creators as 'voice-first influencers,' arguing that listeners view air personalities More

Updated: January 10, 2026 RSS Facebook Newsletters News

Michael Martin Steps Down as Alice 97.3 Brand Manager
Michael Martin
Michael Martin
Michael Martin has stepped down from his role as Brand Manager of Hot AC KLLC (Alice 97.3) in San Francisco, as he shifts his full focus to his national responsibilities with Audacy. In a memo to staff, Audacy San Francisco SVP and Market Manager Kieran Geffert said Martin will remain in the Brand More

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John Terrett to Host Red Apple AM/PM Market Reports
Red Apple Audio Networks
Red Apple Audio Networks
Financial and business analyst John Terrett has been named host of the new Red Apple AM/PM Market Reports, a pair of weekday features delivering concise market analysis during morning and afternoon drive times. Airing Monday through Friday, the twice-daily More

Truth Matters with Tom Donahue & Angeline Marie to Launch
Truth Matters with Tom Donahue & Angeline Marie
Truth Matters with Tom Donahue & Angeline Marie
A new talk program, Truth Matters with Tom Donahue & Angeline Marie, will debut on Saturday, January 17, with national distribution via Salem Radio Network. The weekly show will air Saturdays from 9-10pm ET, with a rebroadcast Sundays from 1-2am ET, on the Westwood One Wegener platform (SRN4 - Truth More

Westwood One to Air NFL Wild Card Weekend Coverage
Westwood One Sports
Westwood One Sports
Westwood One, the official network audio partner of the National Football League, will present live play-by-play coverage of NFL Wild Card Weekend, powered by Verizon, across Saturday, January 10; Sunday, January 11; and Monday, January 12. The 2026 postseason coverage marks Westwood One's 39th More

Joe Maumee Joins KNCI Sacramento for Mornings
Joe Maumee
Joe Maumee
Bonneville Sacramento has unveiled two key on-air additions at New Country 105.1 KNCI, naming Joe Maumee as the newest co-host of mornings and bringing AJ Maguire aboard for afternoons. Beginning Monday, January 12, Maumee will join Country Radio Hall of Fame personality Pat Still and longtime co-host More

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San Diego Radio Icon Jerry Cesak Dies at 74
Jerry Cesak
Jerry Cesak
Jerry Cesak, the longtime San Diego air personality best known as "Jer" from the Jeff & Jer Showgram, died January 4, 2026, at age 74. He passed away peacefully with his wife, Pam, at his side. Born in Maryland, Cesak earned a theater degree from the University of Maryland before beginning what he More

Dan Bongino Returning to Westwood One in Early February
Dan Bongino
Dan Bongino
Dan Bongino is returning to his former home of Westwood One, confirming that his syndicated program and podcast will relaunch in early February following his recent departure from the FBI, where he served as Deputy Director. Appearing on "Nightly Scroll with Hayley Caronia," Bongino said a formal More

Audacy Names Podscribe Preferred Measurement Partner
Podscribe
Podscribe
Audacy has named Podscribe as a preferred measurement partner beginning in 2026, expanding attribution and reporting capabilities across most of Audacy's digital portfolio. Under the agreement, Podscribe will enable attribution across streaming audio, podcasting, connected TV, and display, supported by More

Podtrac Releases December 2025 Podcast Rankings
Podtrac
Podtrac
Podtrac has released its Top U.S. and Global Podcast Publishers & Networks rankings, along with its Top U.S. Podcasts list for December 2025, offering a snapshot of audience and download performance heading into the end of the year. In the U.S. Publishers & Networks rankings, iHeart Audience Network More

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Study: Magellan AI Helps True Native Recover Revenue
Magellan AI
Magellan AI
True Native Media credits Magellan AI with helping the podcast network recover lost revenue, reactivate advertisers, and strengthen show development, according to a newly released case study. Founded in 2016, True Native Media was built to support independent podcasters through authentic, host-read More

Joey Brooks Exits iHeartMedia Programming Roles
Joey Brooks
Joey Brooks
Joey Brooks has departed iHeartMedia, ending his tenure as Senior Vice President of Programming overseeing WBWL/Boston and WWYZ/Hartford, along with the company's eight Connecticut stations. Brooks also served as Director of Brand Strategy & Programming for iHeartMedia's Hot AC stations nationwide. He noted More

Podcast Listening Continues Shift Toward the Home
Edison Research
Edison Research
A new insight from Edison Research shows that while overall audio listening has gradually moved back toward pre-pandemic patterns, podcast consumption remains increasingly centered in the home. The firm's first 2026 release from Edison Podcast Metrics builds on late-2025 findings from Share of Ear, which More

Compass Media Networks Tips Off 18th College Hoops Season
Compass Media Networks
Compass Media Networks
Compass Media Networks has announced the launch of its 18th season of men's college basketball coverage, featuring 20 top-ranked regular-season matchups and exclusive post-season broadcasts of all rounds of the Big Ten Men's Basketball Tournament. Coverage begins Tuesday, January 13, with Marquette at More

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NHPR Names Podglomerate Exclusive Podcast Sales Partner
The Podglomerate
The Podglomerate
New Hampshire Public Radio has entered an exclusive podcast sales partnership with The Podglomerate, naming the agency as the sole sales representative for NHPR's podcast portfolio. Under the agreement, The Podglomerate will oversee advertising sales for NHPR-produced podcasts. Rebecca Lavoie, NHPR's More

Media Institute Names Kirby Chair as Wiley Steps Down
Kathleen Kirby
Kathleen Kirby
The Media Institute announced that longtime Board Chair Richard E. Wiley will step down from the role on January 31, concluding more than three decades of leadership. The board has selected veteran media attorney Kathleen Kirby to succeed him. Wiley will remain active with the Institute and has been More

David Donovan to Step Down as NYSBA President in 2026
New York State Broadcasters Association
New York State Broadcasters Association
After 15 years leading the New York State Broadcasters Association, President David Donovan will step aside from the role at the end of 2026. Donovan will remain with the Association, continuing to oversee its government relations efforts, while the organization begins a search for a new president. NYSBA More

Kayla Anderson Joins Sactown Sports 1140 for Middays
Kayla Anderson
Kayla Anderson
Veteran Sports radio personality Kayla Anderson has been named a new midday host at KHTK-AM (Sactown Sports 1140) in Sacramento, with her fulltime debut set for Monday, January 12. The move marks Anderson's return to full-time radio after a seven-month hiatus following her departure from 104.5 The Zone in More

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The Fitness Revolution Has a Soundtrack And It's Radio
The Media Audit
The Media Audit
As the fitness industry heads into 2026 with projected growth of 8%, new research suggests audio platforms -- particularly radio -- may offer advertisers a disproportionate share of health-club users. According to data cited from The Media Audit and investment firm MCCG Invest, More

Cat Thomas Joins SonicTrek.ai in Marketing, AI Role
Cat Thomas
Cat Thomas
Veteran radio programmer Cat Thomas has joined SonicTrek.ai in the newly created role of Director of Marketing & AI Affiliate/Talent Acquisitions, effective immediately. In his new position, Thomas will work closely with Partner and Chief Revenue Officer Mike Agovino to identify and onboard new affiliate More

Paul Castronovo Re-Ups With Big 105.9 For Multi-Year Run
Paul Castronovo
Paul Castronovo
iHeartMedia's WBGG (Big 105.9) Miami has signed a new long-term agreement with veteran South Florida morning host Paul Castronovo, extending The Paul Castronovo Show for another multi-year run. Under the deal, the program will continue to air live weekdays from 6-10am on WBGG, where Castronovo has anchored More

Skyview Networks, TM Studios Form Audio Sales Partnership
Skyview Networks
Skyview Networks
Skyview Networks has announced a network audio sales partnership with TM Studios that takes effect this January. Under the agreement, Skyview Networks will gain exclusive access to TM Studios' advertising inventory across its affiliate network. Skyview's sales team will represent the More

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Changes & Moves
Joe Maumee
Joe Maumee
Bonneville Sacramento has unveiled two key on-air additions at New Country 105.1 KNCI, naming Joe Maumee as the newest co-host of mornings and More

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