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#224 Hilton Head SC

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-03-18)
12+ Population: 163,400 (Black: 28,900) (Hispanic: 15,500)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WUBB-FM 8.6 6.5 5.9 6.0 Country Alpha Broadcasting
WFXH-FM 4.0 3.9 3.5 3.6 Active Rock Alpha Broadcasting
WRWN-FM 3.3 3.2 3.5 3.6 Classic Hits Alpha Broadcasting
WXYY-FM 2.0 2.6 2.4 2.4 Rhythmic AC Alpha Broadcasting
WJCL-FM 1.3 1.3 1.2 1.8 Country Cumulus Media
WGCO-FM 0.7 0.6 1.2 1.2 CHR Alpha Broadcasting
WLVH-FM 1.3 1.9 1.8 1.2 Urban AC iHeartMedia
WHHW-AM 1.3 1.3 0.6 0.6 Adult Hits Alpha Broadcasting
WIWF-FM N/A N/A 0.6 0.6 Country Cumulus Media
WJLG-AM N/A N/A 0.6 0.6 All Sports Cumulus Media
WMGL-FM N/A 0.6 0.6 0.6 Urban AC Cumulus Media
WSOK-AM N/A N/A N/A 0.6 Gospel iHeartMedia
WZAT-FM 0.7 0.6 0.6 0.6 Hot AC Cumulus Media
WLHH-FM 6.6 5.2 4.7 N/A Classic Hits Saga Communications
WVSC-FM 2.6 3.2 2.9 N/A Adult Hits Saga Communications
WVSC-FM-HD2 N/A 0.6 1.2 N/A Adult Hits Greater Corry Area Broadcasting Llp

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Westwood One: Congratulations to Lon Helton, host of Westwood One's Country Countdown USA and publisher of Country Aircheck, who was honored for his impact on Country music with the Bob Kingsley Living Legend Award during an event held last night, Wednesday, April 10th, at the Grand Ole Opry in Nashville. L-R: Bob Kingsley, Trisha Yearwood, Lon Helton, Sally Williams and Garth Brooks.

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