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#244 Florence-Muscle Shoals

Spring 2018 Nielsen Audio Quarterly Report (Updated: 07-30-18)
12+ Population: 127,100 (Black: 16,300) (Hispanic: 2,900)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WQLT-FM 10.8 10.7 12.2 13.6 AC Big River Broadcasting
WXFL-FM 12.0 12.8 12.2 11.6 Country Big River Broadcasting
WVNN-AM 1.3 1.3 1.4 1.4 News Cumulus Media
WQRV-FM 0.6 0.7 0.7 0.7 Classic Hits iHeartMedia
WSBM-AM 0.6 0.7 0.7 0.7 All Sports Big River Broadcasting
WLAY-FM 3.2 3.4 N/A N/A Country Urban Radio Licenses
WMSR-FM 1.3 1.3 N/A N/A Urban Urban Radio Licenses
WMXV-FM 5.7 5.4 N/A N/A Urban AC Urban Radio Licenses
WVNA-FM 5.7 6.0 N/A N/A Rock Urban Radio Licenses

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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