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#159 Traverse City-Petoskey-Cadillac, MI

Fall 2019 12+ Mon-Sun, 6a-12mid
Population: 298,100 (Black: 4,600) (Hispanic: 6,800)
Last Updated: 01-27-20 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 18 Fall 18 Spr 19 Fall 19
WTCM-FM Country WTCM Radio 10.5 10.6 11.0 10.9
WKLT-FM Classic Rock Northern Radio of Michigan 5.5 4.9 5.7 7.3
WGFM-FM Rock Black Diamond 5.5 6.0 5.7 5.1
WTCM-AM News/Talk WTCM Radio 5.0 5.2 5.1 5.1
WMKC-FM Country Black Diamond 4.4 4.3 4.5 4.2
WCCW-FM Classic Hits WCCW Radio 4.4 4.3 3.9 3.0
WGFN-FM Classic Rock Black Diamond 2.5 1.7 2.1 3.0
WJZQ-FM CHR WKJF Radio 3.3 2.9 2.4 2.4
WFCX-FM AC Northern Michigan Radio 1.4 1.7 1.8 1.5
WSRT-FM All Sports Northern Radio of Gaylord 0.8 0.9 1.2 1.5
WLDR-FM AC N Content Marketing 1.4 0.9 1.2 1.2
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.4 1.1 0.9 1.2
WCMW-FM Variety Central Michigan University N/A 1.1 0.9 0.9
WCBY-AM Classic Country Black Diamond 1.4 0.6 N/A 0.6
WCML-FM Variety Central Michigan University N/A 0.6 0.6 0.6
WBNZ-FM All Sports Roy E. Henderson N/A N/A N/A 0.3
WCCW-AM Oldies WCCW Radio 0.6 0.6 0.6 0.3
WCHY-FM Classic Rock David L. Smith N/A N/A N/A 0.3
WQHN-FM N/A Northern Christian Radio N/A N/A N/A 0.3
WQON-FM Rock Blarney Stone Broadcasting N/A 0.6 0.6 0.3
WWMK-FM Eighties Black Diamond 0.6 0.9 0.9 0.3
WATT-AM News/Talk Macdonald Garber Broadcasting 0.3 N/A N/A N/A
WBCM-FM Country WBCM Radio 0.8 0.3 0.3 N/A
WIAA-FM Classical Interlochen Center For The Arts N/A 2.9 2.4 N/A
WICA-FM News/Talk Interlochen Center For The Arts N/A 3.2 4.2 N/A
WKAD-FM All Sports Cadillac Broadcasting 0.6 N/A N/A N/A
WKHQ-FM CHR Macdonald Garber Broadcasting 5.8 N/A N/A N/A
WKLZ-FM Rock Northern Radio of Petoskey 1.4 1.7 N/A N/A
WLXT-FM AC Macdonald Garber Broadcasting 4.7 N/A N/A N/A
WLXV-FM Country Macdonald Garber Broadcasting 1.1 N/A N/A N/A
WMKT-AM News/Talk Macdonald Garber Broadcasting 0.3 N/A N/A N/A
WZTC-FM Adult Hits Playtime Media 2.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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