#199 Yakima WA

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-29-19)
12+ Population: 203,000 (Black: 2,500) (Hispanic: 91,800)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
KFFM-FM 7.6 7.3 7.6 8.1 CHR Townsquare Media
KIT-AM 6.2 5.6 5.9 7.2 News/Talk Townsquare Media
KATS-FM 6.2 6.0 5.9 5.4 Rock Townsquare Media
KZTA-FM 4.8 4.7 3.4 4.5 Regional Mexican Bustos Media Holdings
KDBL-FM 5.7 4.7 3.4 3.6 Country Townsquare Media
KMNA-FM N/A 3.4 3.8 3.6 Regional Mexican Bustos Media Holdings
KYPL-FM N/A N/A N/A 2.2 Christian CHR Growing Christian Foundation
KNWY-FM N/A N/A N/A 1.8 Classical Washington State University
KMGW-FM 2.4 1.7 1.3 1.3 Rhythmic Oldies Townsquare Media
KZXR-FM 1.9 2.1 1.7 1.3 Regional Mexican Bustos Media Holdings
KYXE-FM 1.9 2.1 1.7 0.9 Regional Mexican Bustos Media Holdings
KUTI-AM 1.0 0.9 0.4 0.4 All Sports Townsquare Media
KARY-FM 6.2 N/A N/A N/A Classic Hits Smg-Yakima
KHHK-FM 8.1 N/A N/A N/A Rhythmic CHR Smg-Yakima
KRSE-FM 3.8 N/A N/A N/A Classic Rock Smg-Yakima
KXDD-FM 6.2 N/A N/A N/A Country Smg-Yakima

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Westwood One: Congratulations to Lon Helton, host of Westwood One's Country Countdown USA and publisher of Country Aircheck, who was honored for his impact on Country music with the Bob Kingsley Living Legend Award during an event held last night, Wednesday, April 10th, at the Grand Ole Opry in Nashville. L-R: Bob Kingsley, Trisha Yearwood, Lon Helton, Sally Williams and Garth Brooks.