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#198 Yakima WA

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-07-18)
12+ Population: 203,000 (Black: 2,500) (Hispanic: 91,800)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
KFFM-FM 7.1 7.6 7.3 7.6 CHR Townsquare Media
KATS-FM 5.7 6.2 6.0 5.9 Rock Townsquare Media
KIT-AM 7.6 6.2 5.6 5.9 News/Talk Townsquare Media
KMNA-FM 4.3 N/A 3.4 3.8 Regional Mexican Bustos Media Holdings
KDBL-FM 4.8 5.7 4.7 3.4 Country Townsquare Media
KZTA-FM 2.9 4.8 4.7 3.4 Regional Mexican Bustos Media Holdings
KYXE-FM 1.0 1.9 2.1 1.7 Regional Mexican Bustos Media Holdings
KZXR-FM 1.9 1.9 2.1 1.7 Regional Mexican Bustos Media Holdings
KMGW-FM 1.4 2.4 1.7 1.3 Rhythmic Oldies Townsquare Media
KUTI-AM 0.5 1.0 0.9 0.4 All Sports Townsquare Media
KARY-FM 7.1 6.2 N/A N/A Classic Hits Smg-Yakima
KHHK-FM 8.1 8.1 N/A N/A Rhythmic CHR Smg-Yakima
KLES-FM 1.9 N/A N/A N/A Regional Mexican Bustos Media Holdings
KRSE-FM 5.2 3.8 N/A N/A Rock Smg-Yakima
KXDD-FM 7.1 6.2 N/A N/A Country Smg-Yakima

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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